Some of the hottest, most cutting-edge activity in advertising and ad tech is happening right now at this company, a household name in providing weather and science content on multiple platforms. If you’ve got serious game and feel like you belong right where the action is at, this product manager gig is your big ticket, friend.
The Nitty Gritty
Cognition will be your thing. That is, applying a cognitive-marketing layer onto new and existing data and ad products (across mobile, tablet and web) and building out future marketing solutions from them. You’ll have a truly enviable set of data tools at your disposal as you tackle this task, the primary focus of which will be to deliver product requirements to the product and engineering teams that will build out the solutions. You’ll monitor progress, hold stakeholders accountable for on-time delivery, and interact a double-metric crap-ton with people and groups throughout the company: data science, measurement, creative lab, legal, biz dev, and loads more. In other words, this is a good, juicy, high-profile role where you will be recognized as a thought leader, bringing your deep industry expertise to bear on ad performance, product need and sales feedback to drive innovation and technical excellence.
We’ve mentioned this briefly, but now we’ll say it again, since it’s important: There’ll be a pretty strong emphasis on tracking and reporting; you’ll constantly monitor and communicate performance and tweak your approach based on the feedback that comes in.
And finally, you’ll be expected to offer some sales support by way of new-product brainstorming, assisting with packaging and positioning, and making yourself available to answer ad-product-related questions.
Hired Gun Proﬁle
You are, without doubt even to your grandmother who knows naught of such matters, a practiced and seasoned ad product manager. You’ve got good hard demonstrable experience integrating solutions into ad platform APIs and prior success managing large, cross-functional projects. Your understanding of web and mobile ad-serving systems and targeting platforms is thorough and fine. When it comes to cognitive-marketing applications, you’re fired up and passionate, with a knack for finding the sweet spot between the pragmatic and the creative. You’re thrilled at the idea of creating customer segmentations nobody has thought of before, and arriving at just the right way of reaching them deeply.
Managing budgets above $5 million is nothing new for you, and in terms of how you work, you’ve got first-rate organizational skills, a knack for prioritizing, killer attention to detail, and the ability to speak fruitfully and reassuringly with far-flung peers and members of the C-Suite alike.
With all this innovation, we’re talking about a highly entrepreneurial and ever-changing work environment; be ready to describe how you’ve maintained calm under pressure in the past.
Talk about a gig with promise! This one will land you right smack in the thick of it, where you’ll be a thought leader among thought leaders, actually changing the way marketing works in the 21st Century. As far as we know, it doesn’t get much headier than that.