This tech-forward medical organization is looking for an equally cutting-edge analytics pro — someone who goes beyond dumping data into incomprehensible reports into the realm of recommending new features and product innovations based on quantitative analysis. If you can combine your creative instincts with your head for numbers, this gig may be just what the doctor ordered.
Just as you might imagine, you’ll use the latest analytics tools as well as your main workhorse, Adobe Analytics. You’ll keep your finger on the pulse of trends and fluctuations in user behavior, but rather than just counting clicks and handing off data to a stakeholder, you’ll sit with the numbers and figure out what’s going on, what’s changed, why users are acting the way that they are. You’ll help draft thoughtful, engaging presentations filled with insight that make the teams understand where they’re hitting and where they’re missing, and what they must do to make sure they’re meeting their audiences where they live.
You may have noticed that the above discussion was not limited to web traffic; that’s because the team will see you as more than a web-analytics person; to them, you’ll be a font of insights into human behavior, so what you do will apply to everything digital, across all platforms. When new products and features are discussed, you’ll be driving the quantitative side of the conversation and standing in the assembly line making sure your requirements are built into the final product. And on an ongoing basis, you’ll define and manage analytics dashboards and work with cross-functional teams to establish attribution and measure the influence of tactics on performance within each channel.
Hired Gun Profile
Analytics is kinda your thing, so much so that you’ve spent the past five or so years steeped in it. What interests you most about it is that flash of insight in which you suddenly understand the very human details that the data are telling you, and finding a way to communicate that insight that will resonate with your colleagues and steer them right.
With regard to tools, you have a good working knowledge of most analytics applications but advanced skills on the Adobe side. Personality-wise, on top of your all-around pleasantness and collaborative nature, you’ve got sufficient polish and communication skills to be more than comfortable presenting insights to senior managers, executives and clients.
Walk in prepped with anecdotes about all the times you found the needle in the data haystack and influenced your team to make changes that had real-world impact.
For a very thoughtful analytics pro with a strong sense of the more qualitative aspects of the work, this is a great gig with an employer renowned for its strong relationships with its employees.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.