There are two ways to think about web and mobile analytics: One is fairly technical – pulling reports, crunching numbers – and the other is more qualitative – finding the human drivers behind user behavior, telling stories about the very real people being studied. Are you drawn to this second, more qualitative approach to analytics? If so, this gig with one of the East Coast’s most prominent medical centers could be perfect for you.
Just as you might imagine, you’ll use the latest analytics tools to keep your finger on the pulse of trends and fluctuations related to web content, marketing efforts and ad campaigns. But rather than thrusting the latest data report into the hands of a stakeholder, you’ll sit with the numbers and figure out what’s going on, what’s changed, why users are acting the way that they are. You’ll develop narratives. You’ll help to draft thoughtful, engaging presentations full of the kinds of insights and visual representations that help teams understand where they’re hitting and where they’re missing, and what they must do to make sure they’re meeting their audiences where they live.
You may have noticed that the above discussion was not limited to the company’s website; that’s because the team will see you as more than a web-analytics person; to them, you’ll be a font of insights into human behaviors, so what you do will apply to everything from e-newsletters to the latest ad campaigns. When a new such product is built, you’ll be standing in the assembly line making sure that digital analytics requirements are manufactured in, so that you’ll be able from the start to gather up the kinds of findings that are your bread and butter. And on an ongoing basis, you’ll define and manage analytics dashboards across web and mobile properties, and you’ll work with cross-functional teams to establish attribution and measure the influence of tactics on performance within each channel.
Hired Gun Profile
Web and mobile analytics is kinda your thing, so much so that you’ve spent the past five or so years steeped in it. What interests you most about it is that flash of insight in which you suddenly understand the very human story that the data are telling you, and finding a way to communicate that insight that will resonate with your colleagues and steer them right.
With regard to tools, you have a good working knowledge of Google Analytics but advanced skills on the Adobe side. Personality-wise, on top of your all-around pleasantness and collaborative nature, you’ve got sufficient polish and communication skills to be more than comfortable presenting insights to senior managers, executives and clients.
This gig has some flexibility around working onsite versus remotely.
For a very thoughtful analytics pro with a strong sense of the more qualitative aspects of the work, this is a great gig with an employer renowned for its strong relationships with its employees.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.