Looking for a unique challenge, Brand Master? How does this sound: A hot media business (that actually shows a profit) is beginning its second decade of life and needs to boost recognition among its target demographic. There’s a great urgency for someone like you who can truly stand up and deliver the real brand-strategy goods, to take this company to the next level where it deserves to be. If you love the challenge of an actual mission — not just maintenance work but sink-your-teeth-in, let’s-build-this-dang-thang kinda stuff, there’s plenty here to keep you happy.
Besides getting to know the company and who it serves and how, your first task will be a cold appraisal of the branding work of the folks who came before you. Brand principles, logo, photography style, color palette, typography — all will fall under your wise and critical gaze. You’re neither expected to jettison nor embrace their thinking wholesale, but rather to salvage what appears to be working, build on it, make replacements or veer off on another, inspired, direction. Of course the strategy you finally deploy will be informed by a great deal of research (some of it ongoing) into the consumer behaviors and needs of the audiences you’re trying to reach.
You’ll work with in-house and external resources to design and redesign, write and rewrite, brainstorm and iterate and tweak. You’ll test the bits and pieces to make sure they’re optimal, then launch a pilot awareness campaign this year and a full campaign in 2019 once everything’s in place. Your short-term goal is to double brand recognition this year (to hit 20%) and, ultimately, to eclipse that of the closest competitor. Sounds fun, right?
Hired Gun Proﬁle
Whether it was individually or as part of a team, many is the time you’ve swept onto the scene of a company whose brand was on life-support and got it up running marathons, so to speak. You’re an expert at conducting and — more importantly — analyzing and incorporating research into the beliefs and motivators and action-triggers of consumers. You’ve operated at a senior enough level in recent years that you have no problem sitting down with top-brass stakeholders and having hard talks, and then rallying resources to make things happen. You’re adept at communicating a vision and winning adherents to a cause. You inspire teams — designers, marketers, executives — to carry off your plans with a common goal in mind. And, while you’ve got plenty of gravitas for navigating the senior levels of an organization, you’re perfectly comfortable getting down in the weeds on the redesign of a logo or hammering out a tagline with a roomful of wordsmiths. You’re right up to speed on the latest applicable technologies, and you’re constantly on the lookout for new tools you can leverage to make your work even more stellar.
This contract gig is expected to extend through most of this year and possibly on into 2019.
Again, we’re talking about some highly rewarding work. If you’ve mastered the art of branding and are ready to make a lasting mark on a successful company, this is the place to ply your trade.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.