Everyone once in awhile, a gig’ll come around that really turns our heads. This is not one of those gigs. In fact, this gig didn’t just turn our heads–it spun them around 360 degrees, like that scene in The Exorcist. But don’t worry, any similarities between this gig and The Exorcist begin and end right there. Actually we changed our minds. Just like The Exorcist when it came out in 1973, our client is formidable and iconic, and this Ad Product role is pure bone-chilling heresy. Okay, not really. But it’s still a great gig, and the Power of Your Career Trajectory Compels You to read on.
This is a classic data-driven product scenario. Our client is a gigundo publisher with digital properties up the wazoo, and they’ve been collecting audience metrics since before it was cool. Right now they are sitting on silos worth of first, second and third party data just waiting to be molded into something worth selling. The good news is that we already have an idea of what that something is. The idea is to create an ad product based on audience metrics to offer hella strategic ad placement to our client’s many advertisers.
As the gun for the gig, this yet-to-be-built product will be your baby–a baby that you will eventually scale and sell to advertisers for money. First, you’re gonna find a way to take all that data we were talking about and make it say insightful stuff like artistic criticism, Nietzsche quotes and of course, leveragable content consumption habits. Then you’ll see the product through development, design and rollout and watch it begin that famous old product life cycle we love so much.
Hired Gun Profile
If you are the gun for this job, then your gears were already spinning when you read the above paragraphs. We need an ad product visionary who knows how to work with huge amounts of data, preferably audience metrics. Ideally, you’ve designed products that have scaled across multiple business units. Maybe you worked at an innovation agency and took clients through the building process. Or perhaps you were in-house somewhere and did the same thing with stakeholders. Either way, you’re someone who can build a team from scratch, and rally them around a product that will sell and deliver.
Our client is looking for someone who can contribute to the biz dev/sales and stakeholder management side of things. Show off your salesman/evangelist side and you’ll stick out from the crowd.
Brand name client? Check. Compelling data? Check. Exorcist reference? Double check. Click the apply button before it’s too late. Mua-ha-ha-ha-ha, etc.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.