We probably don’t have to tell you that Edtech is hot and getting hotter; well, this digital marketing gig will land you dead-center at the heart of the action. A leader in the space needs an experienced pro to lead the marketing charge at one of its key divisions. It’s a job that promises plenty of action and intellectual challenge as you build and support content and campaigns, grow audiences and win new customers.
Thinking strategically at every step, you’ll give a hearty boost to the division’s email marketing programs, expanding the internal mailing list even as you collaborate with external vendors and publishers on paid eblasts. With SEO on your mind, you’ll see to it that division-related updates find their way to the company website. You’ll oversee the creation of irresistible social media content, and you’ll contribute significantly to creative on search, social, banner and native advertising, as well as content marketing initiatives.
Of course all of this needs to be carefully coordinated and optimized, which is why you’ll scrupulously manage an editorial calendar, establish and meet key results, execute analyses of campaigns, and conduct rigorous segmentation efforts.
Hired Gun Proﬁle
In the three or four years you’ve spent doing this kind of work, you’ve established an impressive track record building digital marketing campaigns whose sizzle was substantiated by clear measurements. On that note, you’re a true believer in a results-oriented, data-intensive marketing approach, and you’ve got the know-how of web analytics tools to match. Whether it’s jamming on the wording of a marketing phrase, laying out a business case in a carefully-worded report, or talking with the janitor or CEO, your communications are marked by an unforced fluidity, a facility with language, a rare openness and accessibility, and an unrelenting drive for clarity. And finally, you have a clear gift for managing time, people and projects – you hit your deadlines, you nail your budgets, and you inspire the best in people.
Regarding your experience, two words that would be music to the ears of this employer would be “startup” and “education.”
If you’re passionate about evidence-based digital marketing and looking for the right opportunity to move up a step in your career, this is a dynamic, high-profile gig at a company that’s a leader in its space.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.