Decades ago, you could put Ronald Reagan or a fake M.D. in a fifteen second cigarette commercial and call it a day. In these complex times of sponsored content and rich media, consumers demand a subtler, more trustworthy marketing approach. If you are an marketing luminary who makes ad products for the people, we’ve got your next challenge right here.
Our client is a major player in the world of digital media. With a host of local and national publications to their name, they boast over a billion pageviews a month. They are looking for a senior leader to shape their ad product program, with the goal of creating specialized, meaningful ad experiences for the user. Working with the product and sales teams, you will devise go-to-market strategies with national brands and build ad products that work well with the content. You will also spend time optimizing current campaigns and increasing yield from traditional media.
Hired Gun Profile
You are an ad product badass: tenacious, creative and driven. You have experience with behavioral targeting and programmatic products. They are looking for someone who can get inside the minds of consumers, especially as they relate to the products of their partners. How would you market these products? What is the consumer looking for? While technical and operations knowhow is important, they are really looking for someone who can look at the big picture, and come up with a variety of creative solutions to complex marketing questions.
Our client believes that when it comes to ad products, not enough attention is paid to the end user. If you show a passion for creative meaningful ad experiences for the user, you will have a great chance at this role.
If you are an ad product visionary with an interest in publishing and digital media, this is the gig for you!
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.