Call us crazy, but we believe there is someone out there who lies awake on a Monday night thinking about the possible impact of new European regulations on asset managers, and then lies awake on Tuesday night thinking just as hard about new ways of building high-quality digital audiences. We even believe that just such a person is right now reading these humble lines of ours, and that, greatest miracle of all, that person is you. If so, keep reading, because we’ve got an almighty choice gig for you here, heading up audience development at one of the most prestigious publishing companies serving the global community of financial-services professionals.
The Nitty Gritty
It’s all in the job title, really – or at least most of it: writ large, your job will be to acquire and engage the audiences that meet the thresholds of the company’s aggressive goals. Importantly, you’ll bring a strategic vision to the work, rather than reacting on a campaign-to-campaign basis. Your habitat will be the top of the audience-acquisition funnel, which you’ll constantly be thinking about expanding.
Nuts-and-bolts-wise, your work will begin when you sit down with people in sales and marketing to define and flesh out the audience profile; from there you’ll create your audience-development strategy. Execution will consist of developing partnerships, collaborating on marketing campaigns, delivering metrics to the biz-dev folks, implementing global search and social strategies, and overseeing the work of the circulation manager. To you shall fall also the soup-to-nuts responsibility for production of media kits, and you’ll have a regular hand in the creation of various marketing programs. On the data/analytics front, you’ll be working on the online registration process to make sure it’s yielding as much data as possible to help you along on your way; and you’ll conduct your own ongoing research on audience demographics with an eye toward tapping new markets.
Sounds like a lot to do alone, and it would be – which is why you’ll have your own direct reports on top of working collaboratively with a cast of dozens.
Hired Gun Proﬁle
Content marketing, digital audience development – whatever you call it, it’s what you do and do well. You’ve been at it for at least half a decade, preferably for audiences in the world of finance. You have what those in a related field might call a strong editorial sense, driven by your abiding interest in asset management, capital markets, banking and securities, which informs your understanding of the needs and affinities of your audience. Your experience has given you solid exposure to such tech as database management and reporting tools, marketing automation, CRMs, social media, SEO, SEM and web analytics – and you’ve got the aptitude to make best use of them. You’re comfortable and experienced with managing people and budgets. And you’re a natural problem-solver who can get things done around an organization because you’re blessed with the diplomatic skills that allow you to win your point without ruffling too many feathers.
Tell us about any experience you’ve had launching new websites or other digital properties.
Our considered opinion? There’s probably no better way to match up a love of finance with a love for content marketing than to go to work for this deeply respected and well-established brand.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.