Usually, there’s a price to be paid for the privilege of building a marketing function from scratch; namely, the high career risk of tying your fortunes to an untested and possibly poorly-funded venture. Well, this gig is a pleasant departure from that reality: it’s an already-successful, well-backed company that just has never built out its marketing effort, and it needs someone like you — someone excited about customer acquisition to the point of obsession, someone with experience providing marketing support to new and existing software products — to kick the beast into overdrive. Ready?
Reporting directly to the CEO, you’ll tap a healthy budget and work with outside resources to ratchet up the profile of this talent-heavy company that makes its living providing analysis to corporations and entities involved in global industry. With an overall eye on driving revenue growth and enforcing the brand, your core missions include identifying and attracting new clients, keeping potential customers engaged on an ongoing basis, and arming the sales team with compelling collateral that speaks to the company’s various audiences — and as much more as you can bite off and chew.
To do all this, of course, you’ll need to gain an intimate understanding of the company’s existing products and its client segments, then formulate a plan and execute — without any hand-holding. The tools and resources are all there, but the company realizes they’re not being optimized. It’s a bit of a dream job for a marketing pro who’s really ready to seize the controls and roll out a new strategy.
Hired Gun Proﬁle
Whether you’re coming from a startup or have functioned as a change agent within a more traditional company, you have deep marketing experience supporting big-data business functions, and you’re more than comfortable in the B2B realm. You’re highly skilled when it comes to reaching the right audience with the right message, and you’re constantly thinking about ways of keeping customers — and potential customers — engaged, through stories and offers that speak to their needs, goals and pain points.
And you’re all about getting down and dirty in order to build something brand new. Just because you have a penchant for strategy and a gift for leadership doesn’t mean you don’t revel in the trenches — it’s all part of the excitement of getting to create an entire marketing function in your own image. Finally, you’re used to working within resource constraints, nimble enough to use what’s at your disposal to get the job done.
For this gig, we’re looking for a great storyteller and more –someone who can connect a wide range of customer and use cases to technical, multi-purpose products and help them satisfy their use cases; someone who can be a critical part of a feedback loop between our customers, our sales, and our product teams.
Come in with examples, from your past work, of compelling narratives you’ve developed to engage your audience.
All the tools just sitting there at a well-funded, thriving, and innovative company, with an invitation for you to come in and build the marketing function just as you see fit? Seems like a dream, we know, but you’re wide-awake, friend.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.