This company — which specializes in arming its marketing clients with feedback from consumers — is on the lookout for someone who knows how to take all the positive energy and excitement around products and translate it into social-media content that generally gets an ever-increasing number of consumers on board. If you’re a social guru with real vision and a highly creative bent, someone who’s comfortable managing people and eager to take on a project of great importance at an already-successful company, this one’s got your name written all over it.
The entire social strategy is yours to develop and execute. You’ll be the visionary, the one bringing that wicked skillset whereby you, like a four-star chef, combine the ingredients just so (platform, content, look and feel), creating magic. It’s a leadership role in which you communicate your vision to cross-functional teams in such a way as to get people excited about said vision and excited about executing it on time and on budget. You’ll set clear, measurable goals for your program based on marketing and brand objectives. You’ll work with sales to create much of your branded content. Once the plan is underway, you’ll oversee daily posting activity on Facebook, Twitter, YouTube and Instagram, ensuring that it’s all being done at the highest level of quality. The result shall be a constant stream of cool, attractive, highly shareable multimedia stories that almost can’t help but to grow audiences.
You’ll use analytics to track progress against the metrics you’ve established. And along the way, you’ll build and maintain relationships with influencers and talent, and you’ll seek out social partnerships with other companies.
Hired Gun Proﬁle
Here’s the thing that sets you apart from the pack, whether you’ve ever thought of it this way or not: Deep in your bones, you understand the difference between fluff (even fluff that goes viral) and the kind of content that’s really destined to catch on and move the needle. That deep-rooted editorial sense stems from your five years of hardcore social-media work, in which you’ve achieved significant audience growth, become an effective manager of people, and learned all the ins and outs of various platforms and analytical tools.
Much of your success to date can be attributed to your understanding of consumers: Where their minds are at, what they’re paying attention to this week, what they need to be reassured about, how they like to be spoken to, and so on. It’s also true that you have a noticeably better visual sense than your average social boss (Did you, like, go to art school or something?). You’d always prefer collaboration over going it alone. And nobody ever leaves a meeting wondering what the hell you just said. Or reads an email from you and wonders what the hell you were trying to say.
To give you a sense of scope, when you step into the job you’ll be inheriting 1.5 million social media followers, with an expectation that you’ll be able to grow that number substantially.
Often enough these directorships are an invitation for you to put away your creative ways and focus on managing personnel, but this employer is quite outspoken about wanting to hire somebody with visual flair and true creative vision. We think it’s a great opportunity for somebody like you who’s looking to move up in the world while continuing to leverage the talents that first put you on the map.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.