One of the most established media franchises centering on home improvement is seeking to fill a key strategic and operational role tasked with uncovering new and lucrative ways of distributing its digital video assets. It will require the admittedly unusual combination of experience in digital video strategy/production on one hand, and business development on the other. If that’s you, waste not another moment but elbow your way to the front of the line.
This is a venerable brand, which has been producing stellar television content for more than three decades. That is, of course, a hell of a lot of video over the years, and it’s valuable stuff. Question is, how to mine it and put it to good work? That’s where you come in. You’ll partner with the Chief Digital Officer and the TV and digital teams to get this stuff in front of audiences and make it make money. What form that takes will be largely up to you, although digital video releases, the creation of digital-centric products and branded/native video certainly do come to mind. You’ll likely pore through the long-form video library to develop shorter-form materials that can be distributed on owned & operated platforms, social, and via partnerships.
Of course the goal here is revenue, so you’ll partner with ad sales and marketing folks to develop strategies and creative concepts with an eye toward monetization. And then you’ll measure results, taking care to test formats, audiences, partnerships, video players, playlists and the like, gathering hard data and shaping and reshaping your strategies based on the numbers. That careful analysis will also serve you well in your partnership with the CDO on managing digital video P&L and KPIs.
Hired Gun Profile
As noted, hybrid experience is strongly preferred – maybe you started out producing video in a more creative track and switched over to the distribution/business/advertising end of things. Or, hell, vice-versa. Who knows? But by whatever crooked trail brings you to us, you can honestly say that you understand both things: The creative version of you can look at a piece of video and see how it could be worked into something fresh and desirable; and the business version of you can figure out how to leverage assets into moneymakers, and strategize and set revenue goals.
Importantly, you’re a grown-up self-starter who won’t need to be told what to do. You bring energy and enthusiasm to every endeavor, and are known as an idea-generator. You enjoy a puzzle, and you love to see creative work translate into revenue.
Probably should have said this before, but the more you know about homes and home repair, the better you’ll be at the job.
This is a great way for someone with a unique background to find their way to the door of the C-suite at an extremely well known and highly successful brand.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.