Too often, product management gigs lack an overarching sense of mission. Not so this one. The broader task is perfectly clear: Support the organization’s goal of reaching new audiences and connecting more deeply with the audience it already enjoys. To that end you’ll be building out web and mobile products perfectly designed to hit ‘em where they live and keep ‘em coming back for more. Sounds like fun, doesn’t it?
Working closely with the Director of Audience Development, you’ll carefully strategize about who you want to go after and how best to attract them, and then you’ll leverage internal and external resources to develop the products that will develop the audience. You’ll rely on your experience-based intuition about different demographics and what they respond to, but you’ll also let data be your guide. You’ll be doing plenty of out-of-the-box thinking, and will pull on your impressive store of technical knowledge to produce killer user experiences in various formats and platforms.
Besides overseeing the beautiful execution of these products (working closely with tech and content teams), you’ll see to it that your efforts are measurable against KPIs, meet deadlines and budgets, and have analytics more or less baked right into the products and/or process: A/B testing, SEO, web analytics — at every turn you’ll ensure that your choices are optimized to bring the greatest return on investment.
Your work will cross multiple disciplines within the company, which means the frequent breaking of bread with all manner of colleagues, whether that’s reporting results to senior execs, gathering up specs from engineers or interviewing business heads about their needs. (And may we just add that those kinds of roles, where you get to share your awesomeness with people all through a firm, are the ones that tend to lead to greater things).
Hired Gun Proﬁle
Your great career passion is getting digital stuff built. No matter how many times you work through a product cycle, it never ceases to thrill you to see an idea come to life and to see a product begin to do its job in the world. That passion drives both your collaborative spirit — you welcome good ideas from all quarters — as well as the sense of discipline you’re able to use to inspire your colleagues to give their very best. You truly enjoy managing people and relish the challenge of making the most of the resources you have.
You can easily point to some innovative and highly successful products you’ve had a hand in. And your experience includes some significant in-house work leading products meant for new or emerging audiences.
For this gig, an ability to keep the trains running on time will not be enough: In addition, demonstrate the ability to think and plan strategically about your products’ purpose and how they fit into the company’s overall goals.
This gig is perfect for a natural-born product-launcher who yearns for a strategic element to the work.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.