Ah, the PMP. That oasis of transparency amidst the chaos of the ad tech ecosystem. That bastion of precision and control. That wise and noble innovation whereby both buyers and sellers walk away happy. And, should you end up with this gig: Your own personal playground. This famous media brand (undergoing something of a renaissance), needs someone with sharp sales skills and a head full of the latest thinking in ad tech to embark on a PMP-creation spree, ensuring that the company’s online presence is populated with the very finest inventory. If that’s your game, we need to hear from you.
The Nitty Gritty
Consider yourself the company’s thought leader when it comes to programmatic and its unique sales cycle and contact set. That is to say, be ready to spearhead the effort at a senior level. Upon arrival, you’ll whip open your Rolodex (actually, if you still keep a Rolodex, you can’t work here) and start hitting up your plethora of contacts at trading desks and other demand partners to get the PMP-creation conversation going. Your goal will be to establish the company with 25 to 50 marketplaces and, of course, to get top-tier buyers, advertisers and creatives competing heatedly with each other for your space.
Hired Gun Proﬁle
You’re at least five years into a blooming career in which you’ve acquired serious expertise in ad operations, ad sales and ad strategy. Of course you know the ins and outs of the programmatic side; at the drop of a brand name, you can think of a good three potential PMP angles they’d be wise to consider.
You know right where to go and who to reach out to in order to get the ball rolling, and you’re not shy about doing so. Once you’ve been given a mandate, you take your own initiative and make things happen without waiting around for hand-holding. You welcome input and collaboration from all quarters. You’ve got polish and communication skills till the cows come home, whether what’s called for is reporting to the top brass, sitting down to open up talks with a fresh contact, or chatting it up with colleagues.
The company’s brand is in the consumer/home improvement/DIY vertical, so be sure to tell us about any experience you have in that particular wood-shop.
This is a great way for a solid programmatic sales pro to take on a leadership role at a big-and-getting-bigger media company.