Kid, we don’t pretend to know all the answers as we ride this big old crazy world around and around the sun. Maybe it’s all about having a good time, or helping others, or achieving the 9th level of wisdom according to the precepts of the Space Prophet Zorb. But it can’t hurt to think of our journey as the simple attempt of each of us to find a place to belong. So if you’re a digital-analytics type who’s been making a go of it at an agency, and you’ve got a hankering to really spread your wings at a hugely successful media company, we just may have found the destination at the end of your quest. That isn’t a very small thing, now, is it?
Your mission will be to achieve a better understanding of this company’s consumers and to look for ways of optimizing their experiences. As such, you’ll be fully in charge of data collection across the organization’s multiple digital platforms (site, social, apps, distributed content). Big hat? Yep — it’s got technical, business and strategic components, for sure. You’re going to be the acknowledged expert on the company’s data – and best practices around data — because you’ll be the one deciding what to collect and how to collect it. You’ll see to its analysis and interpretation, and you’ll make product and content recommendations based on it as you share your insights with top execs and with people in editorial, product, audience development and sales.
Along the way, of course, you’ll develop and manage relationships with vendors as well as working with internal resources on new data projects, products and analyses.
Hired Gun Proﬁle
Truth of the matter is, if you had it to do all over again, you’d choose to become . . . a digital analytics pro. Such is your passion and curiosity for this work that over a relatively short time, you’ve built an impressive resume of experience in gathering and analyzing big sets of data — especially in the realm of social, web and distributed content. You’re able to point to more than a couple of game-changing insights that have resulted from your work, and you’ve become super-comfortable presenting such findings to colleagues and all manner of bigwig.
As for familiarity with the tools of the trade, you take a back seat to no one. You’ve turned heads with your facility with Google Analytics, knocked their socks off with your SQL proficiency, dropped jaws with your knowledge of R and Tableau, left ‘em stunned by your familiarity with Optimizely, and brought grownups to tears with your Excel wizardry.
Topping it all off, you’re both polished and down-to-earth, making you a highly desirable colleague.
As much as you live and breathe analytics, you’re best off approaching this as a job that’s all about growing the brand and developing products, rather than thinking of it as an analytics implementation gig. Put another way, the analytics and tools are a means to an end, not an end in themselves.
There’s huge impact and growth potential here for an analytics pro who wants to think big while getting first-rate exposure to the media industry. Have we at long last found your home in this churning, chaotic universe?
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.