Every marketer knows that belief in the value of your product makes all the difference in the world. This gig offers the chance to market a suite of products you can truly believe in — the company is founded on the idea of developing sleek, attractive technology to improve educational outcomes on the individual and societal levels, and it’s got a slew of off-the-fairway products to make that happen. When you come on board, you’ll apply your considerable marketing experience and expertise in a truly significant, very senior role, doing meaningful and challenging work. And if we’re not mistaken, that’s pretty much the recipe for job satisfaction…
The Nitty Gritty
Your bailiwick will be the marketing function for one of the company’s most important divisions. It’s a big, strategic role, to be sure. It entails every aspect of marketing planning, budgeting, metrics and reporting. You’ll be responsible for developing a marketing plan that supports the larger organization’s strategy objectives. You’ll execute competitive analyses and market research, using the results to segment and define target markets; you’ll bring what you’ve learned to the sales and product teams to help inform their work: pricing, product improvements, launch plans, messaging and positioning. You’ll go out and meet with prospective customers and partners, delivering highly polished product presentations. And, of course, you’ll create and deliver smart, measurable marketing campaigns that move the division and the company closer to their strategic goals.
But wait! There’s more! You’ll also be in charge of RFPs, overseeing all of the efforts that roll up into that process: research, writing, editing, quality control. And you’ll own the division’s digital media presence (web and social). Told you this was a meaty, influential role.
Hired Gun Proﬁle
You’ve been in the marketing game for at least seven years now, having worked on — and nailed — several integrated, data-intensive campaigns. You can easily point to some brilliantly creative, effective marketing collateral for which you were responsible.
Being a quick study, you can promptly size up a situation and get started. To say that you’re a natural collaborator is to understate; you’re actually a bit famous for winning help from all throughout an organization. Along with your flair and creativity, you’re fortunate to possess highly developed organizational skills, managing multiple processes and their details without losing sight of strategic goals. And to top it all off, the clarity and charisma with which you speak, write and present come as a welcome relief to everyone fortunate enough to work with you.
Experience marketing in K-12 education will heat up your ticket considerably.
For someone who lives to generate buzz and believes in the power of technology to improve the world, this is a chance to take on a substantial role at a company famous for disrupting its industry.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.