It’s not often that a gig comes along of which can be said, without a blush of hyperbole, that the person filling the role will fundamentally change the way brands and consumers interact. This is such a gig. By placing yourself in a marketing strategy role at a company that is blazing new trails in using up-to-the-minute AI technology to help users generate their own cognitive ad experiences, you’ll be shaping the way the rest of us interact with advertisers and content for decades to come. Sound sufficiently heady? Keep on readin’.
The Nitty Gritty
It’s exciting stuff. You’ll be contributing your considerable digital marketing prowess to an effort aimed at developing new products that hardly even look like products anymore. You’ll be helping to define and monetize this new technology, working across teams to make sure the products can be easily launched and scaled.
You’ll work closely with the Consumer & Ad Products teams to develop and roll out new advertising experiences, with a constant eye toward what’s happening in the market, what clients need, what consumers want, and what your own company has to build from. When you’re not working on the products themselves, you’ll be generating plenty of your own material – messaging and positioning, external collateral for the use of Sales, and such internal docs as sales trainers, FAQs and cheat sheets. Speaking of Sales, you’ll sit down with them often to strategize about how to win flagship brands. And you’ll do some selling of your own, in the form of getting the word out on the amazing stuff that these cross-disciplinary teams are building together. That’ll mean working with PR, Event & Trade Marketing, and Ad Products.
Hired Gun Proﬁle
Sounds like keeping your fingers in a lot of different pies, doesn’t it? That’s why this client of ours is looking for somebody who doesn’t self-identify as “just” a marketer (although you certainly do have six to eight years of experience in digital marketing for a consumer, media or tech brand). They want the kind of person who sees over the walls of their silo, gets the big picture, and is comfortable working with lots of different people-types to get stuff done. That’s you, right? Self-starter, problem-solver, communicator?
Also: You’ve got exceptional project-management skills, and can keep a process moving even though you’re constantly getting sucked down rabbit holes and pulled in different directions. Some people get bogged down in that stuff and fail; you thrive on it and feel it propelling you onward. Don’t you?
And also also: This probably could have gone without saying, but you’ve got to have a really solid grasp of ad tech. But you wouldn’t have read all the way down to here if that wasn’t totally you, right?
Sounds like a lot of talky-talky, but the role is very writing-intensive, as well. Be ready to demonstrate your ability to write clearly and compellingly for disparate audiences.
Hard to overstate just how exciting this gig will be for the lucky Gun who lands it.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, marital status, disability, any other status protected by applicable law.