We don’t blame you for one minute for wondering what people would do without you and others of your ilk, for you’re the ones providing and interpreting the data that, more and more, makes this world go round. As for you personally, why, you’ve gotten to be such an expert at leveraging qualitative and quantitative data to achieve strategic goals that you’re sitting pretty when it comes to this plum gig: Heading up the data-insights efforts for the digital marketing and communications team at one of the country’s most highly respected nonprofits, which works in the educational sector. So, c’mon: bring that talent and your passion to do some good in the world, and make you a nice sizable splash, why don’t you?
You’ll be one of the team’s three senior deputies, with your key responsibility being to turn data into insights that will inform the successful rollout of web, social and email efforts. The team is undertaking a strategic shift these days, with emphasis on “strategic” — it’s a push to make all the activities in various channels and platforms work smoothly and thoughtfully together to support the organization’s key goals, which involve winning new audiences and boosting recruitment. So you’ll dip into all three of those areas — web, social, email — to make sure everything is being measured according to the very latest and best practices, and that the resulting insights are being shared and acted upon. That’ll mean improving measurement platforms as needed, but also designing workflow processes, methodologies and data-sharing techniques including dashboards to make findings visible throughout the institution. You’ll call on your technical chops for such tasks as integrating your measurement work into user data as captured in CRM tools to wring the very most use out of it.
You will, of course, be managing people and money. You’ll have a team working for you that will include data analysts, traffic managers, paid media experts and others — some of whom will be in place, others of whom you’ll hire, inspire and retain. And of course you’ll allocate resources and funds as needed to get the best data into your hands, whether that means hiring more talent, purchasing technology, or partnering with agencies and vendors.
And, as the most visible representative of data and insights, you’ll do your fair share of preaching and cheerleading to make sure that everybody in the organization understands the value of what your team has to offer.
Hired Gun Proﬁle
With more than 10 years of experience in digital marketing (the bulk of it doing paid search, paid social or analytics), you’re ready to seize the reins of a powerful data and analysis team and make it really soar. You can readily point to a background in which you’ve led teams in establishing paid multichannel media programs and developing successful measurement and insight strategies. You’ve become adept at providing ongoing measurement as well as conducted ad hoc research programs to answer specific questions as they arrive within an organization. You’ve got as good a handle as anybody on the tech, whether it’s Drupal, Buffer, Salesforce, Tableau, Pardot, Radian6, Facebook for Business, AdWords or Google Analytics.
What else have you got? Well, you’ve got a real flair for leadership; you take as much joy in mentoring employees and watching them blossom as you do in helping deliver crucial insights and solving complex problems. Part of what makes you such a good leader are your communication skills– as an analytical type, you’re an usually good listener with a remarkable talent for piecing together what people are trying to get across, and when it’s your turn to talk or write, you do so with an empathy-derived clarity that puts people at their ease.
Have you worked for an educational nonprofit in the past? Volunteered with an advocacy group? Marched for equality? Whatever about your background points to a passion for making sure all students get access to quality education, be sure to tout it, because it matters deeply to this employer.
This is a unique opportunity to leverage those passions of yours that rarely fit together all at once: marketing, analytics, strategy, and leadership. We can’t promise to offer another one like this anytime soon.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.