You know that TV/Film trope where the character is reading a book in English class that relates in a subtle, oblique way to the events unfolding in the narrative? We know this can sometimes be heavy handed, but when done properly, it really adds a lot. WHAT IF THIS WAS YOUR LIFE THO?!? By that we mean, what if everyday you got to create those moments for other people by marketing sick digital English/Language Arts products for an EdTech company? Man, wish we had a gig like that we could offer you. Oh, wait!
That moment when you see a kid in a classroom rocking an iPad and you’re like ‘Dang, wish I had that when I was growing up’? Our client may very well have had something to do with that. They are a leader in bringing cutting edge technology to the classroom with a suite of legit digital products spanning the entire K-12 curriculum. They are looking for a Senior Marketing Manager to head up their English/Language Arts division.
The name of the game is core curriculum adoption, wherein a school digs your educational products so much that they ADOPT them into their very own CORE CURRICULUM. It will be your job to create those opportunities for digging. You’ll be like a shovel factory or some less clumsy metaphor that implies great sales driven by an awesome marketing strategy.
Hired Gun Profile
What’s key here is an understanding of what goes into the process of core curriculum adoption. Maybe you’ve worked for a test prep company or an educational institution, some place where the goal was standardized learning programs. You know what educators want to hear when they are considering new ideas for lesson planning. You’ve also got a passion for the English language. Are you a grammar cop? Do you read The New York Times Book Review and then feel guilty for not reading any? Think about it.
If all the aspects of marketing (planning, building, budgeting, metrics, reporting) were Power Rangers, you would be the thing that gets created when all the Power Rangers come together, a colossal anthropomorphized machine named Megazord. You’ve worked with sales and product teams on things like pricing, product improvements, launch plans, messaging and positioning. You know how to talk to prospective customers and partners, delivering highly polished product presentations.
Having a working knowledge of the Edtech landscape is a must for this job. Do your research!
To apply or not to apply. That is the question. Unless you’re a pro marketer with a passion for education. Then there’s no question at all. Hit the button!
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.