This one’s for a leader of people who also has some gravitas in the realm of data and analytics. As the SVP of Measurement, you’ll head up a team of analytics professionals whose whole raison d’etre is to provide quantitative feedback on the company’s ad offerings. The outfit’s fairly unique mission, refreshing approach to data, broad clientele, and extensive proprietary data sets make this an extremely interesting gig – not to mention that the firm is making a big push in digital and advertising lately, so if you like being at the center of the action, this role has got it in spades.
The Nitty Gritty
Whatever platforms, channels, tactics or campaigns the company rolls out, your team will subject it all to your analytical scrutiny, generating insights that will inform improvements, tweaks, substitutions and overhauls. Your people will develop best practices and standards across campaign planning to ensure that past, present and future data will all be compatible and fruitful.
You’ll be at the table when new products are being discussed, and you’ll weigh in early on how to optimize them for successful tracking and measurement, as well as delivering lessons learned based on insights you’ve already collected on previous rollouts.
And, of course, you’ll manage people –both in-house analysts who report directly to you, as well as external measurement vendors – with all of the organizational, interpersonal and administrative elements that entails.
Hired Gun Proﬁle
You’ve been involved with digital media development for five years now, in project management, strategy development and/or marketing support. At this point, you’ve got a more-than-adequate understanding of the crucial intersection between content, revenue and analytics. You’re also conversant in ad tech systems as well as such tools as Excel, Omniture, Google Analytics and Quantcast.
As an analyst, you pride yourself on your ability to dive into a data set and emerge with a valuable (money-saving or revenue-making) finding; and as a leader, you take satisfaction in your ability to staff a team with similarly skilled analysts. You’re enjoyable to work for, since you believe in your people, support them in their efforts, and help them be their best.
Be ready to talk a bit about how weather influences consumer decisions, and how that phenomenon might be measured, since it’s been on this client’s mind of late.
If your idea of a good time extends to a variety of measurement work in a unique content ecosystem at an exciting and growing company – and why wouldn’t it? – this gig is exactly what you need in your life right now.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.