We’re not so naïve as to imagine the marketplace teeming with folks who spend half their time waxing passionate about social media and the other half waxing passionate about health and wellness. No, but we are nothing if not fearlessly optimistic. Call us sentimental fools, but we think there’s someone for everyone, and we think there’s someone for every job, and we think you’re the one for this job, who’ll help this popular purveyor of medical wisdom expand its reach by developing its social media presence. You’ve got the medical savvy and you’ve got the social-media skillset and some serious fire in the belly to boot; so what, then, might you be waiting for?
This is a director-level position, with the sovereignty and authority that entails. In other words, it’ll be up to you to take a good hard look at what this brand has been doing with social, and figure out ways of expanding the content to widen the audience and increase traffic and revenue. Of course that’ll be an ongoing process, and of course it’ll mean constant analytical work, deciding what story the numbers are telling and letting that shape your strong opinions about what content and channels to use. Maybe you read between the lines just there, but allow us to spell it out: you’re going to be something of a jack-of-all-trades, called upon to think big and execute, in equal parts.
Hired Gun Proﬁle
Pretty darned unlikely that you have “MD” after your name, obvs, but we like to think you’ve worked for a health brand or two in your day and have an abiding interest in, and flair for, popular medicine — what’s hooey, what’s legitimately gee-whiz, what’s yesterday’s news, what turns heads and generates clicks. You tend to obsess over social media — and by that, we don’t mean that you can’t stand to go another minute without seeing what Aunt Linda has to say about her vacation to Branson but rather that you’re endlessly fascinated by the potential this tool has to change people’s perceptions of brands and the very way we interact with them. You’re helplessly up to date on all the latest thinking, and you go out of your way to acquaint yourself with new tools for managing these platforms in the smartest way possible.
When it comes to touting your track record, the key here is going to be showing that you’ve been instrumental in using social to grow a small brand into a big one.
For a true social whiz who loves health and lifestyle content, this is a rare opportunity, with a very solid company, to blend your two passions and have a lot of fun along the way.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.