Here’s a special kind of social media gig that calls for a special kind of person, someone deeply passionate about social, to be sure, but also someone who thinks strategically at a high level and can bring a wide variety of skills to the enterprise: live-streaming, sponsorship, paid acquisition, traffic-driving, and so on. If you’re tired of run-of-the-mill gigs and want to flex some outstanding social muscle, this is the place to do it.
At this company, social happens to be a major driver of promotion of its flagship TV show, with the major budget to go along with it. You’ll be the number-two person on the team, which means working very closely with the company’s TV producers and ad people, as well as PR and communications folks, to roll out fully coordinated and integrated social campaigns alongside the television content and the PR effort. The expectation is, quite decidedly, that you will come on board bristling with skills and ideas and put them to use cranking up to the next level an already-flourishing social media outfit.
New social content? You’ll take the lead on that, and you’ll also be a conduit for segment ideas that are born in the social realm and need to be communicated back to production, not to mention providing them with feedback on what’s lighting up the social channels and what’s not moving the needle. Audience engagement? That’s you, right on down to real-time conversation management. Measurement, analytics, monitoring, benchmarking? You, you, you, and also you.
Finally, there’s a physically-social component to the role: At times, you’ll attend events with one of the company’s TV personalities, and you’ll show up at shows, conferences and other special events, not to mention curating and supporting contests and sponsorships.
Hired Gun Proﬁle
See what we mean? See how somebody who just wants to hunker down in a cubicle and post-and-monitor would not be happy with this job? See how somebody like you — multitalented, deeply curious about the world — would be very happy indeed with this job?
Obviously you’ve been doing this kind of work for a while (four-plus years) because it’s what you love and what you were meant to do. Your experience, we fervently hope, includes television/media, audience engagement, and content strategy work. In any event, you’re about as knowledgeable as it gets when it comes to social media writ large and small — you know the platforms, how to leverage them, how to manipulate them, how to conduct analytics on each of them. And you’re highly organized, able to keep projects moving along smoothly to completion.
You’re a sociable duck, someone who loves mixing it up with all kinds of teams and all kinds of people, really figuring out how the pieces of a company fit together and combine their strengths to move the whole machine along. Nothing thrills you more than a smart, executable idea in the pocket, whether you generated it or it came from a teammate. And you are, of course, a stronger-than-normal writer and editor.
Experience and knowledge of the consumer health space is not a hard requirement here. But let’s just say that if you had all of the above, plus that? Shoot . . . .
Opportunity tends to lurk around gigs like this — varied tasks, lean team, thriving concern — and we’re certain that the right Gun will one day look back at this one as a career-changer.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.