It’s like Shakespeare told us all those years ago: Some digital ad pros are born thought leaders, some achieve thought leadership, and some have thought-leadership thrust upon them. For some reason he forgot to mention that sometimes it’s all three things; that is, that certain jobs, by virtue of their prominence and pioneering nature, thrust born thought leaders into achieving thought leadership. Unless we misunderstand our Shakespeare. But if our assertion holds, then surely here is an example of just such a job.
This media company, which is a household name in delivering weather and science content across multiple platforms, is breaking new ground in the area of deep-data advertising, and it needs an experienced and gifted hand to run that effort. Nobody else out there is taking this company’s unique angle – crossing 100 million rows of daily weather data, location data and user data to drive advertising – which will thrust some serious thought-leadership cred upon the Gun who lands the gig.
The Nitty Gritty
With three direct reports (and more to come) and a support staff numbering more than 50, you’ll be tasked with end-to-end management of products rolling out over mobile, tablet and web, reaching more than 200 million people monthly. That means you’ll be in charge of both the whole data targeting product catalogue and the product management team responsible for development. Quality of experience – both client and consumer – falls on your capable shoulders. The company will be counting on you to drive innovation and lead the team to do its very best, constantly monitoring performance and adjusting your approach based on feedback and incoming data. You’ll be involved at every step of the way: You’ll manage the product pipeline, taking into account the company’s strategy, resources and time. With the sales team, you’ll brainstorm new products, helping out with strategy and positioning. You’ll deliver requirements to the engineering and data science teams. You’ll handle vendor relationships to make sure product needs are being met. And then you’ll track and report on product delivery and performance.
Hired Gun Proﬁle
To hear you tell it over cocktails, data-driven products are where it’s at. You understand the culture of mobile and web the way a frog understands a pond. You’ve been hard at this ad-tech product management thing for a good six years now, including three years of close work with data science teams, which gives you an unimpeachable grounding in web-based ad-serving systems, creative tech and database marketing. Managing large, complex projects? Puh-lease. You’ve got courage under fire and an eagerness to show what you can do. You’ve managed people and sizable budgets, both with real success, and you know how to talk to everybody from an agile team to a C-level project sponsor to a demanding client, with equal aplomb in each case.
We trust that you understand, based on the above description, that this gig calls for serious technical competence, but let us now underscore that political skill will also be called for – not because of anything toxic but because of the complexities of managing staff, being supported by various functions, and interacting with all kinds of stakeholders. So be ready to tell us about a time when you’ve successfully handled a politically challenging situation without undue personal/emotional investment.
If you believe yourself to be a born digital advertising thought leader, and you’re eager for a role that thrusts you further into the limelight, it’s tough to imagine a more perfect opportunity than this.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.