We love it when huge, established companies create new teams and functions that look a lot like startups, because it means we get to offer gigs like this one: Juicy, build-it-yourself creative roles that come with regular paychecks. This is a chance for someone who’s put in significant time in editorial/digital-media design to join the new and growing content department within this legendary company, helping to tell stories about its products and its place in the world by ensuring that the visual/editorial art end of things is first-class.
Whether it’s websites, printed materials or social media, you’ll see to the visual strategy and research the art needs for stories and posts. Maybe that’ll mean prospecting for the perfect stock photo at one of the agencies or in-house, or maybe it’ll mean designing an original infographic, assigning a project to an illustrator, creating a gif, or partnering with a video content strategist on a brand-new vid. On the web side, prepare the story for publication, including optimization of the art. On the social side, you’ll create image templates for posts, and of course you’ll ensure that all visuals are consistent in terms of the brand’s color palette and themes. And as someone building your art director skillset role, you’ll regularly vet fresh talent for contract work.
Hired Gun Profile
You majored in Design when you got your BA, and have put in a good solid six years of design-related work, with at least half of that in editorial design, social media design or digital design. Along the way, you’ve managed other designers either in-house or at agencies, and you’ve shown an ability to guide business partners through the design process, helping them to understand design strategy well enough that they feel kinda like designers themselves.
You’re what’s called these days “Instagram creative,” meaning you consistently produce what’s beautiful and cutting-edge, and are aware of the most immediate viral trends. Technically, you’re a whiz – for the rest of us slugs, it’s a little bit disgusting how easy it is for you to whip off a gif or resize an image, or switch formats or platforms. And down at the heart of it all, you’ve got that eye, the eye that allows you to understand exactly how an image “reads,” what it connotes, what it elicits in the viewer. You can take a concept or an idea and translate it via image, leveraging your highly-attuned visual rhetoric to express exactly what needs to be expressed in order to move your audience as desired.
Better make sure you’ve got a solid portfolio to link to, and at least six years experience. This employer won’t even look at you without it.
Yes, you can still do highly rewarding creative visual editorial work, while in the employ of one of the country’s oldest and most successful consumer brands. Ain’t that something?
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.