If you’ve been out there at an agency or brand racking up experience in digital advertising – especially from a data angle – then allow us to present a truly fine opportunity with one of the most well-known companies in the media space. Our client, a household name in the distribution of weather-related media content, is looking for somebody just like you to take on a yield management role, in which you’ll find ways of boosting the company’s revenue via an analytical approach to its advertising strategies. The firm is on a growth spurt and boasts a vibrant, supportive culture; plus, the work itself is interesting and challenging all at once. Even if you’re happy in your current gig, you should probably give this one some consideration.
The Nitty Gritty
You’ll be heading up a team whose overarching mission is the optimization of advertising based on data. Which kinds of advertising best suit mobile apps? Which web ads get the most clicks, and why? How do those clicks translate into revenue? What are the best strategies for leveraging severe weather events? What kinds of campaigns do best in midsummer?
To get answers to these kinds of questions, you’ll tap extensive internal databases, and you’ll be on the constant lookout for new sources of data and new data points to collect. You’ll share your findings not just with internal ad and marketing people, but with customers themselves, some of them very large accounts.
Hired Gun Proﬁle
There are two main tracks here: Data science and ad tech. You’ve got a good five years’ experience in one or the other or both – best, of course, would be an even split. When it comes to programs like STAQ, Qlik Sense and Tableau, or publishing ad programs like Ad Server, you’re a caution.
Interpersonally, you’ve got what it takes to get a team moving and delivering exactly what’s needed on time. You’ve got the affability and professional polish to sit down with very important clients and communicate clearly. All of this undergirded, of course, by very strong analytical talent. Many are the tales you could tell of times when you have listened to what the data had to say, pulling out some priceless finding to the eternal betterment of the cause.
Yes, it’s a data job, but this company is very much concerned with hiring a people person, so don’t shy away from selling up that aspect of your personality.
Any like-minded, people-oriented, ad tech type looking for a happy corporate home would jump at this opportunity.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.