Janice Croze and Susan Carraretto, identical twins, launched 5 Minutes for Mom in early 2006 as a site to help promote small businesses (“mom and pop shops”) and the online parent community in general. Back then, web directories and blogrolls were the main method for growing traffic and creating community; social media hadn’t yet managed to make much of a splash. Pageviews came quickly, but not without a lot of hard work.
The blog landscape has gone through many changes since then, but the site remains a major success, in part because of its super-popular Ultimate Blog Parties and other innovative ideas that spread through the mommy blogging community like wildfire and kept the site fresh.
Find out other ways that Janice helped grow a community around their site in Bill’s interview below: