A major entertainment network needs an Analytics Consultant to join their Research team. The ideal Hired Gun for this gig is a seasoned Analytics pro with years of experience scouring user data, uncovering trends, and delivering actionable insights for an entertainment property with a large digital footprint. This is a freelance engagement that will have you on-site in their New York office full-time for two months.
This company is currently in the process of honing their content strategy in advance of launching a new responsive design-based site. To help them get there, the Analytics Consultant will research user behavior for their second-screen experiences. You’ll dig into all the data sources — including Omniture, Facebook Insights, and other app analytics — to determine how viewers for each of their shows behave in the digital world. You’ll study navigation patterns, points of entry, usage frequency, and more to help them understand when their fans visit, how often they visit, and what kinds of content types they use most.
At the end of it all, you’ll deliver your findings in distinct segments, including show types (think Docuseries, Reality, Competition, etc.) and even the individual shows themselves. This is deeper than they’ve ever dug before, so they’re definitely expecting big things here. The insights you produce will affect not only the redesign of the site, but the network’s overall content strategy across all of their digital platforms.
You’ve spent considerable time at an entertainment media company with multiple digital properties. You’ve helped this company create engaging and sticky multi-platform content by surfacing usable insights about their users’ behavior. You have deep experience in analyzing data generated from second-screen sources. You also have a gift for turning a mountain of unstructured data into digestible recommendations that are backed up by your careful analysis.
A thorough working knowledge of how TV audiences interact with digital content is a must-have here. A love of — or at a least a familiarity with — the current TV landscape won’t hurt, either.
For a gigging Analytics maven, this is a great place to hang your hat for a couple of months while you help a big-time brand redefine their digital presence.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.