Our client, a bulge-bracket investment bank, seeks a Brand Manager with institutional and integrated marketing experience who can come in and drive myriad projects for the firm. We’d like to find a branding expert with deep B2B marketing experience in financial services, working from the agency side or within an investment firm.
Our client wants someone whose experience reveals a deep familiarity with branding — keeping a message on target and integrating that brand across a variety of platforms and communications methods that work for a B2B audience — from Advertising and Collateral to Digital Marketing and Events. The ideal Gun will know and like the institutional side of the business and can “talk the talk” (and walk it too). Strategy is obviously essential for such a highly-placed role, but so is execution: you’ll need to have at least seven years’ worth of experience delivering integrated marketing programs, preferably for a financial-services company. And since you’ve worked in B2B before, you know how important a thorough understanding of the sales process is.
Experience managing outside agencies and internal creative services teams is mandatory. You may have come up via the agency side of the business, either in a planning or account capacity on a B2B financial services account (e.g., at a Goldman, J. P. Morgan, or Deutsche Bank), or you may have worked inside a top-tier financial services firm in marketing, communications, or branding. Either way, you can deal with the hustle and bustle of trading desks and know that for your ideas to get buy-in, you have to come in with a business-minded marketing strategy that will deliver tangible results.
In this role, you’ll come in to help position the firm and its various business units; if you like developing messaging strategy, driving stakeholder interviews, and conducting SWOT analysis, you’ll dig this role. But the fun will actually come when you set about communicating the company’s brand through digital and non-digital advertising, client communications, sales tools, and web sites and other digital properties. We need a hungry heavy lifter who can not only dream stuff up, but also execute to the nth degree. For instance, the business unit might ask you to update or develop from scratch a pitch book for a particular trading desk. You’ll be working directly under the head of Global Brand Management.
Word to the wise: this isn’t a place for pure visionaries who just work with their gut — before you move forward on any of your “big ideas,” you’ll need to research the needs of the company’s clients through interviews, market research, and by talking with various other groups, both in and out of house. You will also lead the planning process for marketing efforts, overseeing the outside agencies as well as an internal team and tracking deliverables and keeping a tight hand on the budget.
Quality assurance is essential — consistency and high quality are important here, and they should be to you too. Prove that you’ve mastered The Elements of Style and that’ll be quite the leg up.
As someone who has had major roles in transforming other companies, you have a little bit of magic in you when it comes to helping the essential qualities of a brand emerge. Be ready to reveal a little of that sparkle to get in the door here. The hiring manager wants someone who can bring new energy and motivation. Do this and good things will follow.
This is one exceptional company, and by signing on with them now, you’ll be in an excellent position to help them realign and transform for the years ahead.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.