This Hired Guns client, a world-class management consulting firm, is looking for a Content Strategist/ Managing Editor type who can take a best-in-breed community of thought leaders, get them actively publishing, and then turn the company into a world-class media property.
Guns, this is a big, fat trend that’s happening … so pay attention. Fortune 500 Companies across the planet are all going through this metamorphosis. The best companies (like our client) are leaning in and hiring top editorial talent against it. If you have a POV on this subject, we definitely want to hear from you.
You will be walking into a whole lot of chaos when you start. Of course, you like that because you know that any “first time ever” launch requires embracing the chaos in order to achieve greatness. You’re especially suited to this role because you’re a master of taking disorder and channeling it for creative good. As the Content Strategist, you’ll find yourself working at the intersection between publishing, communications, the various practices, and technical development teams of this management consulting company as well as the external agencies working on the build.
Your project list will include websites, social media applications, and multimedia content packages, where you’ll translate the firm’s vision into detailed project plans to be implemented by the broader team. It’s a highly collaborative role; in all aspects you’ll be working alongside the team directors from digital communications, design, branding, and IT. And there isn’t a homegrown or off-the-shelf CMS that you haven’t mastered.
Pressure doesn’t bother you, deadlines don’t faze you, teamwork invigorates you, and details never get past you. You’ve spent the last several years building up an arsenal of experience: you’ve managed digital properties from soup to nuts — including timelines, budgets, processes, and resources — and have implemented project management best practices to get gobs of thought-provoking content out there and commented on. You can walk the fine line between staying sensitive to the diverse needs of internal stakeholders, while still being able to push back enough to hit your deadlines with room to spare.
You have taken a traditional media business and brought it online. You have worked at a site that relied on heavy UGC (user-generated content) as in the Harvard Business Review or the Huffington Post (which AOL obviously thinks is valuable, since they just bought it for the hefty sum of $300 million).
In this case, you’ll apply that experience to create EGC (employee-generated content), as you’ll be charged with taking the power, potential and ideas of the industry and functional practice leads of this firm and turning them into a prolific cadre of content creators. Knowing the ins and outs of how to empower and engage this “content firehose” is your special gift. You know how to inspire internal stakeholders to take ownership in the content that they produce as together you develop a site that will elevate individual ideas and the organization’s overarching thought leadership. This is why time spent on the editorial side of a top business site (e.g. WSJ.com, Money.cnn.com, Economist.com) will put you ahead of the pack. And having a solid grasp of social media content creation doesn’t hurt.
As someone who has served as a managing editor, you know how to establish voice, tone, editorial calendars, style guides, and the like, but it’s your devotion to structure and order that ensures that you get the most out of the teams you manage. It should go without saying that you understand best practices in web development, digital trends, social media and technology, and that your communications skills shine, particularly when it comes to engaging this workforce and turning them into your writers.
You’re the rare combination of digerati, diplomat and dictator. We need a real leader who can get this site to the level it deserves (so that we WANT to put it on our daily must-read RSS list).
If you love the thrill of a good launch and are ready to make your mark with a site whose content will make an impact on captains of industry, global leaders, tech gods and the like — this gig is for you.