A digital media giant needs a Cross-Platform Analytics Manager to help them understand how their users and viewers are engaging with their video content across the digital universe. There’s a lot of data coming from a lot of sources, and they need your analytics chops to pull it all together and show them how this impacts the bottom line. To score this gig, you’ll have to love the challenge of really big data problems, like taking various types of data and standardizing it for improved reporting.
This company has a large digital footprint that spans news, entertainment, and social. Each of these uses multiple third-party vendors. You’re going to work with the data that these vendors and partners supply and impose some standardization. Video on Demand, Download to Own, Online Syndication — it’s all there. How will you do it? Excel dashboards? Sure, you could go that route. Or you could use the in-house BI platform. It’s up to you to determine the right tool for the right problem.
Of course, since this data is coming from third party vendors, you’ll be working with them to ensure timely and accurate delivery.
Once you’ve figured out how to deal with all this data, you’ll have to use it. You’ll be creating cross-platform analyses to inform sales, marketing, and programming initiatives. You’ll design distribution systems to make sure it gets into the right hands. Then you’ll iterate based on ongoing needs.
All in all, this is a data wonk’s dream come true.
Hired Gun Profile
You’ve never met a data format you couldn’t handle. You’ve worked with virtually every type and on every scale. You can even make it so simple that a Junior Marketing Associate can understand it after her fourth Pinot Grigio.
Your Excel skills are scary. You can write macros in your sleep. You’re great with BI platforms like GoodData and Tableau. SQL? Yeah, you’ve got that. Omniture and Google Analytics? Piece of cake.
You’re a great communicator who can summarize data findings or challenges to non-data people. You’re also an inveterate team player with a seriously entrepreneurial disposition.
The more data you’ve wrangled, the better. An information systems background would be a big plus here.
If you love data (and who doesn’t?) this is the only place to be. You know where that big red button is.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.