Our client, a recently launched online-only news and entertainment property, needs a Director for Application and Web Analytics who can help them analyze and understand their increasingly devoted audience across all platforms.
As a detail-oriented numbers king or queen, you should have around five years’ worth of experience working on analytics. Using Google Analytics, Omniture, WebTrends, or similar platforms, you should have no trouble getting richly detailed qualitative and quantitative reads on user behavior. (Are you well acquainted with Localytics and other mobile analytics apps? Then you’ve got a serious leg up, my friend. Familiarity with other platforms in this space, including Facebook Insights and Newsbeat, is also a major plus.) You need expert MS Excel skills … in your mind, pivot tables are a joy forever. Access and SQL skills are very important, though not technically mandatory.
If you’ve come this far in your career as an analytics whiz, chances are you’re highly detail-oriented, inquisitive, and, well, analytical. You spot trends, form educated hypotheses, and share actionable next steps with the larger group or team. But that’s just not enough for this outfit. In addition, you need to be comfortable being a leader, encouraging others to bring their own questions, opinions, and hunches out into the open, where they can be considered and acted upon. You also need to be a confident evangelist for your craft, making well-reasoned arguments that succeed in convincing skeptical editors that your data and recommendations are sound and that acting on them will pay off.
For this paper-free newspaper, you will be responsible for providing key metrics and a meaningful, targeted range of reports tracking demographics, usage, behavior, engagement, and performance. You’ll have a dedicated data analyst reporting to you and helping with day-to-day report generation.
The exact data you’ll need to pull together will be determined through meetings with key stakeholders in the company, including marketing and advertising staff, reporters, editors, managers, directors, and VPs.
These days, newsrooms never shut down, and workdays are made up of lots of individual sprints to the finish, so any previous experience working in similarly fast-paced, 24/7 organizations will serve you well here. Be ready to show them that you’ll do whatever needs to be done to get key goals accomplished.
This is very much a prima-donna-free, roll-up-your-sleeves-and-get-to-work kind of place.
As an innovative branch of a much, much bigger transnational organization, this property is doing well at making its own way in the rough-and-tumble world of delivering fresh news, gossip, sports, and entertainment content daily. If you’re ready for a wild ride, then they would love to have you come aboard!