The Hired Guns are seeking an insights-driven Director of Digital Marketing, Brand and Content to lead strategy for all owned and earned marketing efforts at America’s top plumbing and HVAC company. This company is bringing deep pockets and strategic innovation to an industry ripe for disruption. It’s a good look. Read on. (Please note, this company is unable to hire residents of Arizona, Colorado, or Washington state.)
Salary range: $140,000 to $180,000 per year
- Take ownership and move the needle on earned and owned media for a $1.5-billion player in the home services space. Yes, you read that right.
- Manage and grow a team of experienced marketing channel leaders
- Scale your career alongside a continually expanding market
- Work in a fully remote, high-visibility role in a stable and lucrative industry
- Access limitless opportunities, as this company just had a big infusion of capital, which equates to innovation and high compensation
The Nitty Gritty
The backstory on the company and why they need to hire you!
The leading U.S. provider of heating/ ventilation/ air conditioning (HVAC) and plumbing services is in a high-growth period (and let’s face it, we all need their help sometimes!). This business is going nowhere but up (it’s a 1.5-billion-dollar company and growing), and that’s where you come in:
To keep up with their expansion, they’re looking for a Director of Digital Marketing, Brand and Content to lead the strategic direction and execution of all owned and earned marketing efforts. This includes SEO, website strategy and development, online reputation management, local listings, email marketing, social media, and public relations for over 30 unique brands.
This position will lead a team of experienced marketing professionals and collaborate closely with agency partners and key internal stakeholder groups (like the field marketing team, paid search team, and IT department) to successfully drive customer engagement and revenue across multiple marketing channels.
If you’re a content wiz with a knack for customer engagement, then this is the gig for you!
Why You?
How you’ll know if you’re a fit…
We are looking for someone with 6+ years of experience, during which you must have managed one or more direct reports. Here are the top five skills needed to do this job right:
- Leadership Skills: You must have the ability to speak with senior executives (ELT, GMs, DVPs) with ease. You can articulate a clear strategy and make recommendations on marketing as well as coach your team to success.
- Content Marketing Skills: You have experience developing a multi-channel content strategy and the ability to partner with the team to customize/localize this across the branches. Plus, you have a strong track record driving performance across email, social, and website, including conversion optimization on the site.
- Technical Marketing Skills: Experience leading a small web dev team and managing technical SEO is a must.
- Reputation Management Track: You must have a track record of improving reputation across key channels (Google, Yelp, Angi, etc).
- Data Analysis Ability: You can manipulate data, conduct analysis, formulate hypotheses, and make recommendations. You’re comfortable with PowerBI, Excel, and Google Analytics.
The Inside Skinny
Why you should quit your job right now and join this team!
Let’s face it: In an uncertain world, HVAC and plumbing are here to stay. It’s a solid—and growing—business. Do this job right and you can take ownership and move the needle on earned and owned media for a $1.5-billion player in the home services space. Yes, it is as good as it sounds. Get in touch with us today!
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
