Director of Marketing Analytics & FP&A Wanted at Top Home Services Org
Salary range: $180,000 to $250,000 per year base + bonus
Are You the Missing Piece?
You’re the kind of analytics leader who doesn’t just report performance — you actually own it, from the first dollar of marketing spend to the last dollar of profit. You see the full funnel, anticipate where it will break before anyone else does, and know exactly which lever to pull — media, call center, or field — to fix it.
This Director–level role is for a builder, a translator, and a strategist rolled into one. You’ll sit at the intersection of marketing, FP&A, operations, BI, technology, and AI, turning messy data into clean, decisive action. Think call‑driven demand, performance media, forecasting, predictive models, and exec‑level storytelling — all with real P&L and cash-flow impact.
No brand‑only fluff here. This is performance marketing with teeth: phones ringing, crews dispatched, revenue booked, profit earned.
What’s it going to take to score an interview?
You’ve got a strong shot if you:
- Have owned customer acquisition analytics end‑to‑end — setting targets, choosing channels, measuring performance, and optimizing results across the full funnel (leads, conversations, bookings, closes, revenue).
- Have worked in a call‑center/telephony‑driven B2C environment where leads turn into conversations, bookings, and closes, and you understand the unit economics behind each step.
- Know your way around CAC, LTV, payback, conversion rates, CPD, MCR, revenue‑per‑deal, forecasting, and attribution — and can explain the “so what” to a CMO, CFO, or CEO.
- Have partnered closely with FP&A to align marketing budgets, forecasts, and ROI expectations — not just reporting numbers, but shaping investment decisions.
- Have built or evolved scorecards and dashboards that move the business: unified KPIs, full‑funnel reporting, and trended diagnostics that highlight bottlenecks and opportunities.
- Are experienced with forecasting, scenario planning, and predictive modeling (e.g., lead scoring, LTV, cohort analysis, demand forecasting) and have driven real adoption of these tools.
- Have collaborated with BI, Technology, and IT to improve data infrastructure, tagging, telephony integrations, and AI/automation that accelerate insights and decision‑making.
- Are comfortable being both strategic and hands‑on — setting the analytics vision and roadmap while staying close to the SQL, Excel, and BI tools when needed.
- Bonus points if your background includes home services, consumer services, PE‑backed multi‑location brands, or subscription‑style B2C.
Why this role, and why now?
The growth is very real. This business has delivered eye‑popping quarter‑over‑quarter performance for five straight years, powered by a strong performance marketing engine and increasingly sophisticated analytics. In this role, you’ll:
- Have true enterprise-wide impact over finance, operations, technology, and field performance.
- Own the enterprise Marketing Scorecard and full‑funnel performance intelligence, shifting the org from “lead counting” to diagnostic, revenue‑ and profit‑tied analytics.
- Serve as a strategic decision partner to the CMO, CFO/FP&A, CTO, VP of BI, and President of Field Operations — bringing them clear “What, Why, So What, Now What” stories and recommendations.
- Lead the evolution of analytics maturity from descriptive reporting to predictive and prescriptive decision support, including attribution evolution, mix modeling, and cohort/segment insights.
- Help shape how predictive analytics and AI are used to drive smarter, faster decisions across media, call center operations, and field execution.
- Inherit and elevate an established team of analysts (not start from zero), setting standards for analysis quality, storytelling, and impact.
If you’re energized by owning the numbers, influencing the P&L, and building the next stage of a modern marketing and FP&A analytics function, you should take this meeting. Get in touch with us today.
This job and company are represented by The Hired Guns, a digital talent agency.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, place of origin, years on this Earth, disability, or any other status protected by applicable federal, state or local law.