An iconic media brand is looking for a Director of Analytics to join their growing team. The right Gun will be a numbers pro who understands the role that data plays in editorial decision making and can identify ways to drive traffic and revenue. If you’ve run analytics for a major media brand, and can point to some visible successes where your careful analysis was able to create significant uptick in multiple metrics, we invite you to throw your hat in the ring.
You’re an experienced web analyst, likely coming from either the business analyst or business intelligence side of a media brand. You’re on top of the latest trends and tech in media analytics, and are fluent in 1st and 3rd party data sources, including Google Analytics, comScore, Quantcast, and Chartbeat.
You have a keen ability to mine huge amounts of data and find those curious little outliers that can change everything. On top of that, you’re a polished presenter who can package your insights and sell them to upper management in various departments. This means understanding that what matters most to one stakeholder won’t make a dent with another. It’s all about tailoring your message, but you already know that.
You understand the dynamics (and challenges) in working in an editorial environment. You’ve worked with plenty of folks who don’t understand data or its value, and you know how to evangelize and help those poor benighted souls see the light.
There are some uncommon backgrounds that would work here: you might come from an e-commerce shop, or even from an audience development/traffic generation role. If you can make a case for how your skills will translate into editorial analytics, we’re willing to listen.
Also, you have an interest in the media. You follow the news, have an opinion on who’s doing it right in the online news game, and have a general appreciation for a well-done news site.
This gig is all about getting the numbers up. Step into this role and you’ll find yourself defining analytics strategies and driving optimization programs across a variety of platforms. You’ll create ways to share data across the organization, and you’ll train staff to interpret data and incorporate into editorial decision-making process.
You’ll set and manage analytics-driven goals, and you’ll work with other functional areas (marketing, sales, etc.) to help them understand how best practices can be key in achieving their goals.
And, as noted above, you’re going to be showing the old guard how data works and how it can help drive editorial decisions.
Can you point to a major success you had within a large and visible media brand? Can you show us how you found a statistical outlier and then helped marketing or editorial convert this into traffic or dollars? We sure hope so.
If you’re a numbers pro with an eye for analytics and experience in a large, fast-paced media organization, apply today. You might just make headlines.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.