Our client, one of the 800-pound gorillas of the media world, needs a creative yet analytically-inclined Director of Business Operations who can drive the team to victory in rounding up killer brands to attach themselves to a spanking-new, and mightily exciting, digital brand. Up-and-comers with solid understanding of digital sales, deep audience insight, and brand relationships, please step forward. This position reports directly to the board of directors and is a stepping stone to a GM role.
There’s a lot to love about the brand: it’s non-controversial, and it targets that sweet 18-34, mostly female, affluent demographic –and comes with built-in distribution! Still, you’ll have your work cut out for you. There’s serious audience development and analysis to be done, and you’ll be the very first hire on the business side, which means you’d better be ready for real leadership. Two sales teams are already out pitching the brand, but it’ll be up to you to handle pricing, managing the sales pipeline, setting up newsletters, and exploiting partnerships with other big-media brands. You’ll work in step with the editorial lead, and your interactions with the board will be legion and weighty, including developing and reporting annual budget/P&L commitments, and organizing and running quarterly board meetings. Oh, and did we mention that this is a joint venture? You’ll also be displaying the graciousness and interpersonal savvy of reporting to superiors in two different organizations.
You’ve already won some glory in the digital media space. You get online strategy, ad product development, and marketplace positioning. This won’t be the first time you’ve built something from the ground up, nor will it be the first time you’ve managed significant P&L. You understand and can navigate the correlation between ad inventory, traffic, and an advertiser’s need. You thrill to the challenge of creating and executing an aggressive growth plan. You’re a problem-solver who doesn’t mind getting your hands dirty, but you can stand in front of a board and give world-class presentations.
If you’ve earned some boasting rights in the digital media space but are looking to up the ante, this would be a great place to hang your hat. It could grow into a million different kinds of jobs – yes, GM, but maybe even CEO. If you started at a small property and grew it big, shout it from the rooftops – this client is looking for highly applicable success stories. Even though this is a behemoth of a company, the venture itself would be hard to tell apart from a startup in the dark.
If you’re thirsty for more responsibility in digital media and find alluring the combination of startup energy with big-company backing and stability, why, bring it on.