Sometimes digital marketing can be just a tad too . . . . digital, if you know what we mean, a tad too sealed-off from real life things for sale in real life places. If you like your digital marketing with a healthy slice of brick-n-mortar — and if you’re ready to put your breadth of experience to work driving both an e-commerce and physical retail brand take things to the next level, this is the gig for you. (Especially if you like the idea of building out a multichannel function and growing a team according to your own tastes and talents).
This is a big strategic role with a strong focus on growth, meaning analytics-driven customer acquisition and retention across the board: paid media, SEO/SEM, email and affiliate marketing, as well as supporting work on social media, in-store promotions, loyalty campaigns and events. You’ll start from the top down, with smartly thought-out customer segmentation strategies and customer-journey models that you’ll use to build out your annual and monthly marketing plans. For every area within your remit, you’ll be looking at ways of using the data at your disposal to make improvements and sharpening every tool, whether that’s seeing to it that customers are receiving more relevant email communications, that your SEO tactics are on point, or that the teams are making best use of social to widen the audience and broaden the funnel. You’ll handle relationships with vendors, ensuring that you’re selecting the best and brightest and getting your money’s worth. You’ll even tweak and manage the website’s store locator service and online listings.
As we’ve intimated a time or two already, research and analysis are going to figure largely here: evaluating new marketing channels, creating attribution models, reveling in SEO data and paid media reports, all with an eye toward maximizing and optimizing, growth, growth, growth.
Hired Gun Proﬁle
You’ve spent more than half a decade immersed in such relevant areas as e-commerce strategy, audience development, lead generation, remarketing, SEO, mobile analytics, Adwords, Google Analytics, the conversion funnel, and yep! traditional marketing. the point is, you’ve swum in these waters plenty already, so could burst onto the scene not only prepared with lots of success stories but ready to hit the ground running with a bunch of new ideas and all the tools at your disposal to develop even more fresh ideas. Maybe you’ve spent a little time at an agency, but at least the bulk of your experience has been on the brand side, preferably at a multichannel retailer where you’ve gotten a good deep sense of the growth levers.
You’re a problem-solver blessed both with a strong analytical bent and a creative flair that allows you to execute beautifully on well-grounded ideas. You’re highly organized, able to direct your attention as needed on several simultaneous fronts, and you’re both a communicator and collaborator par excellence.
It would be really cool if you had experience with Salesforce Commerce Cloud, and really really cool if you’ve done pop-culture merchandising in the past.
While you won’t have any reports to start, this company is serious about hiring somebody with the ambition to grow a team and to blossom as the digital marketing thought leader/evangelist within the firm. That’s a huge opportunity for you to stake out some seriously senior terrain at an already-successful company that has big-time growth in mind.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.