One of New York’s most prestigious medical centers is launching a patient-focused rethink across their entire digital presence. This hospital is determined to create content that patients and their loved ones find approachable, informative, and useful. As the Analytics consultant on this project, you’ll be charged with monitoring, measuring, and reporting on analytics across their entire suite of properties, as well as their overall communications program. The ideal Hired Gun for this gig is a fairly seasoned Analytics pro with experience scouring user data, uncovering trends, and delivering actionable insights. This is a freelance engagement that will have you on-site in their New York office full-time for up to a year.
This top medical center in the process of honing their content strategy in advance of launching a new responsive design-based site. Their analytics duties have previously been handled by an agency, so you’ll be establishing the in-house analytics function for the marketing team.
You’ll oversee the implementation of analytics software and develop dashboards based on KPIs. You will develop a baseline and research user behavior as the responsive experience rolls out advising as you go. You’ll dig into all data sources like Omniture, Google Analytics, Facebook Insights, and others to determine how users behave on the revamped experience. You’ll study navigation patterns, points of entry, usage frequency, and more to help them understand when users visit, how often they visit, and what kinds of content types they seek the most. You’ll also be measure the performance of the entire communications program, including advertising, media relations, offline publications, and more.
At the end of it all, you’ll deliver your findings and suggest improvements. They are excited about the analytics work you’ll be delivering on. As this is deeper than they’ve ever dug before, so they’re definitely expecting big things here. The insights you produce will affect not only the redesign of the site, but the medical center’s overall content strategy across all of their digital platforms.
Hired Gun Profile
You’ve spent considerable time at a top digital brand with multiple properties. You’ve helped your company create engaging and sticky multi-platform content by surfacing usable insights about their users’ behavior. You have deep experience in analyzing data and the confidence and smarts to make recommendations that will have an impact. You also have a gift for turning a mountain of unstructured data into digestible recommendations that are backed up by your careful analysis.
You’ve built more than your fair share of dashboards for upper management. You know the KPIs that matter and you know how the execs prefer to view them. SEO is another arrow in your quiver, and you can analyze and provide insights on a property’s search performance with ease.
A thorough working knowledge of how audiences interact with digital content is a must-have here – and tying mobile in too. An interest in patient advocacy will surely drive you in this project.
For a gigging Analytics expert, this is a great place to hang your hat for 6 to 12 months, and possibly longer, while you help a big-time brand redefine their digital presence.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.