The Hired Guns are seeking a Manager, Analytics and Insights for a well-funded San Francisco-based publisher.
Salary range: $125,000 to $165,000 per year
- This is a brand-new and highly impactful position, and you’ll have free rein to make it your own.
- Translate newsroom and business questions into impactful solutions.
- Own the entire analytics spectrum, working to drive audiences to the site and social (this is why significant mastery of Google Analytics and Parse.ly are essential).
- You’ll call the shots on everything from technology to training and development
The Nitty Gritty
As this media company’s first-ever Manager, Analytics and Insights, you’ll be responsible for all content analytics as well as product analytics, and you ultimately will play a crucial role in driving audience strategy. In this high-visibility, high-impact role, you’ll work across the organization from editorial and product management to marketing and the executive team. The results of your work will significantly impact the way this publisher measures, creates, produces and distributes their journalism. You will also
- lead experimentation efforts to help newsroom and product teams engage audiences and optimize pages.
- Identify both quick and long-term wins.
- Establish data frameworks to measure and constantly improve content success stories.
- Develop dashboards so your stakeholders can quickly visualize and digest key data takeaways.
The Absolute Must-Haves
- You’re a Google Analytics expert. (Sorry, but Adobe Analytics without Google Analytics won’t cut the mustard for this role).
- You’re already located in the San Francisco Bay Area, or you want to relocate to the Bay Area (paid for by the company) by Q1 2024. This publisher likes everyone to be on-site at least 4 days a week.
- You can lift up the curtain on newsroom analytics. You’ve significantly increased traffic to websites by working closely with editors in newsrooms. While you’re exceptionally analytical, it’s your EQ and ability to engender trust and build relationships that makes you great at your job.
Other Hard Skills Needed to Land This Role:
- Google Analytics (we’re saying it again because it’s so essential!)
- Parse.ly
- Chartbeat
- Looker Data Studio, Tableau, or other data-viz software
- Excel at the power-user level
- SQL, Python, R, or similar coding language (data extraction and modeling capabilities are key)
- A/B testing, experimentation and instrumentation
The Soft Skills You’ll Need to Succeed:
- Experience in leading projects
- Exceptional data fluency
- Ability to think strategically and execute methodically without hand-holding
- Highly collaborative
- Persuasive presenter – must love not only being in the data weeds, but also extracting insights and sharing and convincing others.
Inside Skinny:
If you’re stuck in an analytics role where you’re feeling confined or unappreciated, this is a great opportunity for you. Why? Because you’ll build the breadth and depth of your data skills as well as acquire operating chops and C-suite-level presentation and communication experience.
Net-Net:
You’ll be the first person to take on this role at the organization, so you can take it, make it your own, and run with it – all while working alongside some of the best and brightest minds in journalism. Need we say more? If this sounds like your 2024 dream job, we want to hear from you today!
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
