The Hired Guns are working with a top name in the PR and marketing communications space to find a Manager of Digital and Social Media Analytics to help them deliver spectacular work for some of the big new accounts they’re signing. They’ve tapped us to find them a Gun who can help advance the agency’s best-in-class digital and social media intelligence to their clients, manage the growing analytics group and effectively support their clients’ growing social and digital media analytics needs.
To say you’re passionate about social media is an understatement. You know the value of a good tweet, have so many friends on Facebook that you can’t keep track of them all, and are hanging onto a Mayor status on Foursquare that they’ll have to pry from your cold dead hands.
You started out working as an analyst for an interactive agency or media company and quickly developed a keen ear for social media listening. You create analyses that move beyond an explanation of what happened to why it happened and what should be done next. Turning observations into insights and insights into actions is what you do best, resulting in flawless strategies and effective campaign optimization. You are a forward-thinking, natural leader with a fire in your belly to really make an impact on a business. When it comes to analyzing and interpreting data, you are on the cutting edge, meshing digital and social media metrics across disparate tactics and platforms in order to reveal significant, meaningful insights. You have superb presentation skills and are confident and collected when it comes to presenting your findings to even the most skeptical clients. You’ve got a solid background with many different analytics systems, both web and social (Radian6, Sysomos, Buzz Metrics, comScore, Google Analytics, Hitwise); are well versed in third-party research (AAAA’s, Forrester, eMarketer, Pew); and are fluent in profiling/market segmentation data tools (e.g. @Plan, Simmons).
Your skill set also includes mastery of SEO and SEM best practices, a command of advanced Boolean search construction, and an instinct for identifying influencers online.
As the Social Media Manager for the Digital Communications group, you’ll be responsible for producing analyses of the digital and social media landscape for a select group of Fortune 500 clients. Using a combination of traditional analytics and social media listening, you’ll present comprehensive reports that provide the necessary insights to make any campaign successful. And to be clear: our client is looking for a true thought leader, so the insights you bring to the table will be just as important as the numbers you produce. You’ll also be overseeing a team of 2-3 analysts as they analyze and manage the social media campaigns you concept. Ultimately, you’ll be guiding your team through everything from identifying influencers online to managing third-party research vendors, so previous management experience is key (and mentoring skills are a huge plus!).
Make no mistake: previous experience with social media listening and analytics is a must. Be sure to include a couple of examples of listening campaigns that you’ve worked on in the past to move to the head of the class.
This is a chance to build many serious case studies for your career within a cutting-edge organization and to be one of the early visionaries in the budding social media analytics field.