Our client, a global provider of software products for the financial industry, is seeking a Marketing Manager who can wear a lot of hats and has a good handle on lead generation. The company provides sophisticated analytic, reporting and communications software for investment professionals, including hedge funds, funds of funds, prime brokers, family offices, endowments and industry service providers. Customers use the software specifically to maximize returns, reduce risk and operate more efficiently.
As an entrepreneurial self-starter, you’ve got top-of-the-line experience developing and managing lead generation strategies and marketing campaigns for B2B brands in the tech space. You’ve supported sales teams in the past and know the secrets of building pipelines to at least 4x revenue goal to insure success. Ideally, we’d also like you to have experience developing, optimizing and managing the sales funnel utilizing CRM and e-marketing systems. An understanding of offline marketing strategies to generate leads is also important (e.g. tradeshows and events, direct mail, and advertising). Collateral development is a big part of this role, and you should enjoy authoring marketing materials. You need to be detail-oriented with an eye for graphic design, grammar, language, and layout.
You have a solid general online marketing background including experience in email marketing, landing page development and optimization, search engine marketing, social media, online display, webinars and beyond. Familiarity with the financial services industry is a strong plus, as is experience in marketing to U.S., European, and Asian markets. Knowledge of marketing to hedge funds, funds of funds, sovereign wealth funds, family offices and pensions is preferred.
The Marketing Manager will be located in New York City, but will have a global-facing role responsible for supporting marketing initiatives across Europe, the United States and Asia. In this role, you will be focused on supporting the sales team by arming them with the tools and resources that will enable them to exceed their revenue targets. You will be the owner of the lead generation process and will be expected to apply experience, creativity, planning and leadership to their customer acquisition programs and enable them to exponentially increase their current lead generation activities both domestically and internationally.
In this role, you will be reporting to the Director of Marketing, who very much wants someone who can take direction and then operate independently. You’ll develop and execute email and online campaigns, implement campaign metrics and report on results to the senior management team, work with their marketing agency on campaigns and collateral, oversee SEO / SEM and display advertising, drive social marketing, create website content, and implement and refine lead scoring, lead nurturing and marketing automation programs. Knowledge of Microsoft CRM, Salesforce.com, Hubspot, Marketo and/or email campaign software is strongly preferred.
This is a tall order for someone with 5 to 7 years of B2B marketing experience, but if you’re looking to join a growing and profitable tech company and enjoy a diverse workday with input into all areas of marketing, this is the gig for you.