The Hired Guns are seeking a Performance Content / SEO Editor for a media giant offering a combination of lifestyle, news, and service journalism. This role resides at the intersection of business and editorial, so you’ll have to combine a great story sense with an eye towards audience development and monetization using affiliate and sponsored content strategies.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
This well-established publishing giant is expanding their digital footprint in several major and emerging markets, and they’re looking for a Performance Content / SEO Editor to help them drive that growth. This person will oversee a network of sites and editorial teams to help move them beyond working with existing syndication partners (think: Yahoo!, Apple, MSN) to increase traffic. Besides being fluent in SEO and adept at analytics, this person will also help these teams gather, curate, and syndicate impactful and relevant affiliate and sponsored content.
As a key liaison between the editorial and business sides of the house, the Performance Editor will help both sides strategize ways to meet and exceed revenue goals. You’ll be in charge of prioritizing and executing new deals and managing existing relationships with a focus on increasing traffic, broadening audience to sustain ad-supported sites, and adding subscribers for both free and paid newsletters.
While some properties are already in play, others are still in the process of launching, so you’re going to help get them up and running while managing relationships with merchants, tech providers, and affiliate networks.
How you’ll know if you’re a fit…
You’re a brilliant editor with three to four years of audience development, affiliate marketing, and partnership-building experience at a major digital property. You have a keen editorial sense, but are also revenue-savvy and have a data-driven POV. You’re a genius at leading cross-functional teams, developing relationships with advertisers, and managing contractors and agency resources with ease.
There’s going to be pressure, so we need someone who looks at that as an exciting challenge. You’ll excel in this role if you’re a talented juggler who’s skilled at handling myriad moving parts.
The Inside Skinny
Why you should quit your job right now and join this organization!
You’ve been dreaming of a job that allows you to be both creative and strategic, and this position combines the excitement of a startup with the resources that come with joining a publishing company that’s been around for over 100 years. You’re ready to take the reins in a high-visibility role and create, innovate, problem-solve, and drive growth.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.