We perfectly understand the urge to work for a company that’s been out there killing it for years, and this SEM gig happens to offer that in spades, given that the company is the undisputed leading brand in its vertical. It’s a gig with plenty of challenge and plenty of rewards, perfect for someone with great managerial style combined with deep passion for search engine marketing — and the data-intensive skillset to match it. Would that, by any outside chance, happen to be you?
Nitty Gritty
By “senior director,” we mean, like, you’ll be the senior person on this world-class SEM team, directing the managers and analysts. Your goal: drive the team toward further ass-kickery and constant improvement by applying smart data, uncanny intuition and laser-like operational precision.
You’ll be making sure that search marketing/PPC advertising hits ROI targets — and you’ll have a major budget to match. You’ll also oversee the maintenance and further development of the company’s own internal SEM platform. At every step of the way, performance will be measured and analyzed, and that’s something that you’ll always have a hand and eye on — and quite obviously you’ll adjust your approach according to what the numbers are telling you and your analysts.
Of course in order to carry this out successfully, you’ll need to keep yourself closely apprised of what the business and product teams are up to, so you’ll be in constant touch with them and with the rest of senior management.
Finally, another crucial part of your work will be to foster powerful relationships with such search partners as Yahoo!, Google and Bing, which means that you’ll bring your awesomeness to bear beyond the company walls and out into the great world.
Hired Gun Profile
You were raised in a data/analytical-intensive field like math, economics, or finance, and have spent more than half a decade working in paid search with one of the top brands on the internet. Along the way, you’ve learned a lot about managing people (and budgets) — you know how to motivate and develop a team and create a workplace environment in which success is all clear to take off.
You’ve got all the tech savvy that’s to be expected of someone with your illustrious background, as well as an insatiable taste for using data to reach actionable business conclusions. You communicate clearly and strongly, and you’re able to express your own well thought-out point of view so that others understand, yet you’re open-minded and team-spirited enough to take good ideas and change your mind when someone’s alternative take has more merit than yours.
Inside Skinny
One of the things this employer is always looking for is a kind of forward-looking lean-in when it comes to business opportunities, so be ready to talk about how you’ve used your positions with former employers to help urge the outfits on to bigger and better things.
Net Net
If you live and breathe SEM and are ready to step into a senior role at one of the net’s legendary companies, there’s just no way you’ll want to miss this opportunity.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
