A luxury real-estate leviathan is looking to rebuild its marketing effort from the ground up, and is seeking a Senior Vice President of Corporate Communications to seize the reins and make it happen. It’s time to retool the strategy and build out a new infrastructure that will change perceptions of how the organization communicates, driving media campaigns across multiple platforms and pushing the brand messaging to various audiences. If you’re bursting with creative ideas and have corporate communications experience in a luxury vertical, read on.
The Nitty Gritty
Reporting to the CMO, you’ll spend the majority of your time managing the media relations and corporate communications team you’ve built, which will consist of both in-house staff and agency resources. Besides defining the corporate message and ensuring consistency in its delivery, you’ll be driving your team to canvas regional execs, agents and brokers to pitch smart news items to the media. You’ll show a particular flair for finding savvy intersections with other aspirational verticals, such as fashion, hospitality and consumer tech. You’ll also be in charge of managing communications for internal audiences, and for carrying out strategic planning and trend-spotting from the communications angle. Part of your job will be coaching executives and company experts on media interviews. And you’ll do reputation and crisis management. As you can see, this is a highly visible and wide-ranging role, steeped in collaboration.
Hired Gun Proﬁle
Your idea of the perfect workday is mapping a Wall street Journal article in the morning and partying at the opening of a luxury development in Miami in the evening. You’ve earned your bona fides with more than 15 years of agency and in-house PR experience for real estate, hospitality and lifestyle brands – experience from which you’ve walked away with many enviable press contacts. You’re comfortable managing people and budgets. Your writing, of course, is impeccable, you’re up to date on social media and other best practices, and you’re personable enough not to destroy an esteemed colleague’s confidence when you tell her not to smile quite so much when she’s on TV.
This gig will go to someone who loves the idea of executing a turnaround, of recreating a big organization’s communication strategy. You must be passionate about aspirational brand work, no doubt, but this employer is also concerned with finding an ethical, compassionate, respectful person to drive the effort.
If you’re already running a weighty practice at another sizable org and are looking for a new challenge, this position would be a lungful of fresh air. Or perhaps you feel poised to run your own team and manage your own function in an organization, and are ready for a step up. Either way, if you’ve got the goods and are fully prepared to rebuild and revamp like a hero, we want to hear from you.