The Hired Guns are seeking a Social Media Manager with strong conversion funnel experience to drive lead generation via social channels — largely Instagram, Facebook Messenger and Facebook Groups — for our client, a fast-growing Luxury Med Spa.
With offices in 8 major cities (and growing to 24) — this Luxury Med Spa brand is building a national following (think: DryBar + Soul Cycle). Your role, should you choose to accept it, is to take everything that you’ve learned in Social Media and apply it to convert active fans of the brand into booked appointments. You’ll be charged with nurturing leads out of your assigned social platforms, getting their contact information via DM and then introducing them to an inside sales team to take it from there. Your main KPI will be based on your ability to increase the number of booked consultations.
To do this, you’ll undertake the familiar task of engaging followers to represent the voice of the brand: smart, empathetic, reassuring, engaging. This is a luxury brand, so your content needs to be savvy and bespoke for the customer.
Instagram and Facebook are your main sandboxes, with a focus on Facebook Groups. Why is this? Because the company’s Before & After photos generate massive awareness and interest and create incredible buzz, which means leads.
What Success Looks Like
As the Social Media Manager for this beauty brand, you’ll be wooing the 20% of customers who bring in 80% of results. This business is looking to eliminate flaky patients who book appointments but never show, so your cultivation of a community will attract serious interest instead of fence-sitters. By putting them at ease and answering their questions, you’re like a knowledgeable friend who shows them the decision they’ve already made — whether that’s yea or nay. Help them realize where they’re at, and you’re helping this company focus its energy.
Hired Gun Profile
The ideal candidate has a proven track record growing social activation, engagement and commerce via Linkedin and Facebook for female-focused brands — especially beauty or wellness. They have a “mass-tige” demographic of women 25-54 with high disposable income.
You’re not selling toasters here; you want patients 100% onboard with the service offered into a no-pressure consultation. Lukewarm customers are welcome, but you don’t want to push anyone who’s not ready. Your job is to help, not herd.
You believe AI has its place to quickly answer questions and execute functions any time of the day, but also that nothing can ever replace the human interaction, especially in a field as delicate as personal appearance. Customers are trusting you with their very selves, and you want them to know and feel that you care about them as people. Yeah, it’s a tightrope, but you’ve got this. You’ve done social commerce work before from in-house.
You have a plan for lead generation without paid social — that’s your coworker’s turf, and it wouldn’t be polite to tread. Or your plan includes lead gen and you just clicked that link for a better fit.
The management team of the company is tenacious — and they’re going to be looking for someone who is equally eyes-on-the-prize. This is a rocketship, where you get to drive a lot of the scaling quotient.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.