Our client, an innovative web-based network that links up subject-matter experts with organizations that need their knowledge and expertise, seeks a User Research Manager who can design and deploy sophisticated and rigorous research programs to advance the development of their products and grow their customer base.
You are a seasoned product and market researcher with more than just a head for numbers and a flair for pretty charts: you bring a track record of developing and conducting formal user research programs that have supported successful product launches and driven significant advances in product strategy, branding, and marketing. Experience with software products or web-based products and services is particularly valuable.
You offer a perfect mix of “soft” and “hard” skills. You’ve got a real talent for getting inside customers’ heads to devise insightful hypotheses. And you back that up with a strong tool kit of analytical techniques, both qualitative (content analysis, affinity modeling) and quantitative (cluster analysis, descriptive and inferential statistics). You are also highly adept with website analytics products such as Omniture, ComScore and Google Analytics. And if you want to really wow us, talk about your utilization of innovative online market research methods and tools we haven’t even heard of!
As User Research Manager, you will develop, initiate, and enlarge on research programs designed to uncover new insights into customer behavior and buying patterns in this B2B environment. You’ll be responsible for researching audience segmentation, brand tracking, product satisfaction, customer experience, competitive analysis, market positioning and messaging, and new product planning. Just as important, you must be able to communicate your insights effectively to senior-level project and marketing managers and designers.
In this team-based environment, you will be uncovering the numbers, trends, and future-proofed ideas our client needs to stay on top. You’ll also be managing the work of external researchers to ensure that their projects are completed on time and on budget.
Be advised: this is not a seat-of-the-pants company. They’re used to dealing with customers (primarily in the financial and legal spaces) with very high expectations, and their culture reflects this. So they’re not looking for “research” based on gut feel and a few anecdotal cases. They want consistency, structure, and a scientific approach.
You’re looking at an exciting opportunity to practice your craft at a company that leads its field and has the utmost respect for structured, formal, and effective research.