Change, evolution, progress – they’re on your mind constantly, and you’re on the hunt for a gig where they can be your watchwords. Well, now you’ve found it: A senior position with one of the country’s most successful luxury real estate brands in which you’ll be pushing, pushing, pushing, for the very latest in every available digital technique to be brought to bear across the entire business. If you’ve got the energy and the drive to constantly innovate, and are ready for the next significant stage in your career, then we believe we’ve got just the job for you.
The Nitty Gritty
Partnering with stakeholders throughout the company, you’ll forge a market-leading digital strategy premised on the wants and requirements of customers and agents who are out to research, purchase and service their real estate needs in the digital space.
Working with the Tech VP, you’ll have two reports: A content manager and a social media manager (which means managing budgets and product timelines), and you’ll have direct access to the senior media manager. You’ll be putting into play nearly every aspect of digital marketing you’ve touched on so far in your career – traditional, digital media lead generation, search, retargeting, SEO management, display, social ads, blogs, native ads, inbound direct mail, programmatic, and so on. You’ll deep-research existing and new audiences, you’ll develop segmentation and lead-generation tactics, you’ll manage and optimize campaigns and marketing strategies, and you’ll develop web content and drive the thinking behind community development, consumer research and marketing. One of your tasks will be creating a “best agent” program to enable the company’s brokers to become passionate brand advocates.
Of course, this is hard-core digital marketing, and it will all require tons of analysis, tracking and reporting. You’ll use data to link digital and direct, giving yourself a well-rounded view of customer activity. You’ll create and maintain customer lifetime value models, and you’ll define and execute high-impact A/B and multivariate testing and optimization.
Hired Gun Proﬁle
The above sounds like a lot, and it is – but with your 10-plus years of experience building digital audiences doing serious marketing tech work, it’s all eminently doable. In fact, if you’re the Gun we think you are, it has you rubbing your hands together with delight. Plus, you’ve been there and done it, whether it’s working with sales teams on lead-generation programs to optimize conversion, or deploying content marketing and attribution analytics for segmentation, funnel conversion and events.
There’s not much structure in place around this role, so it really calls for someone who thrives on ambiguity and can more than hold their own in an environment where things are being figured out and built more or less from scratch. That’s you, right?
And: You think of yourself (correctly) as a change agent, poised to inject this company with your high energy level and constant drive to innovate. All of this is topped off by your strong communication skills, which make you a gifted evangelist for cutting-edge tools and strategies
Such a multidisciplinary role will, by necessity, require a true-blue collaborator, so don’t forget to show us how you’ve reached across verticals and forged effective partnerships to get great things built in the past.
Digital marketing doesn’t get much bigger or more strategic than this. Stepping into this role, at this shiny lifestyle brand, will undoubtedly put you at the forefront of the field.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, marital status, disability, any other status protected by applicable law.