This independent, privately-owned investment firm is growing at a phenomenal rate and needs a Digital Marketing Vice President who can ramp up the brand’s online presence at full-speed. This is the job for someone who can think big picture and develop a three-continent digital strategy using lean methodology.
This truly international firm is looking for someone to be the strategic voice of digital on the executive team. The job calls for a member of the emerging class of marketer who can educate the C-suite, formulate strategic plans, get consensus, then work with a small, high-performance crew to execute — parse the data, clean up the sales funnel, manage the vendors, integrate marketing automation applications and CRM.
Job #1 is building strong relationships with the operations and IT groups, learning the current state of asset management marketing, and then proving your mastery of digital marketing in worship of the ROI god.
Hired Gun Profile
You’re currently running a slice of digital marketing at a large financial firm and are looking for an opportunity to manage the whole enchilada — or you’re responsible for a whole slew of programs (like content marketing, email, social, and SEM/SEO/PPC) on a shoestring and would like resources that match the mandate. Maybe you’re handling the US side of the business but want spread your wings internationally.
Top guns have experience marketing to high net-worth institutional investors, have the confidence to deal directly with money managers will billions at their disposal, yet are comfortable rolling up their sleeves and digging themselves.
They are looking for a leader, true, but also a team player. No oversized egos need apply.
This company operates like a boutique firm but has billions under management. As their marketing evolves to be primarily digital, you’ll be *the* key player on the team.