The Hired Guns are on the hunt for one extremely talented Marketing Insights and Analytics pro to join a cable TV behemoth as VP of Digital Marketing & Analytics. The right Gun here will be a seasoned expert in capturing and leveraging data to drive breakthrough decisions across all areas of growth from Audience Development, Ad Solutions, Product Development and beyond. This is a heavy burden to shoulder, but we know you can do it.
You’re always the smartest guy in the room. You know how to read the tea leaves in audience behavior data in its many forms. Your core strength i understanding how to capture and analyze data for the good of the business, but what really sets you apart from your peers in the media space is that you don’t see data as the end. You see it as the engine that drives the business forward. You’re capable of taking the strange phenomena of “buzz” and quantifying it, making it usable, manipulating it, and becoming able to predict when it’ll occur and the impact it will have. You’re familiar with and capable of moving the needle on metrics related to all major audience acquisition channels. You’ve set a winning audience data strategy at another major player and have a distinct POV on what works and what doesn’t.
More than an individual contributor, you have strong managerial chops with a track record of building and growing teams. You find great comfort in ambiguity yet know how to translate it into crystal clear marching orders to keep your group on point and focused on the things that matter most to the business.
The Gun who lands this role will be King of the Nerds (and we here at the Guns always mean that in a good way). You’ll be the numbers boss, and multiple stakeholders from around the company will come to you to understand what on earth their audience wants. You will serve as the data hub for the entire organization and will be the first person every calls then they are having a “what’s going on here moment.” You will help structure the data capture and management across everything related to your audience, both onsite as well as off. You’re going to be sitting on and sorting through mountains of data, and everyone’s going to want a piece of what you’ve got.
For example, you’ll own audience research and competitive analysis. You’ll use that help set digital strategy for a raft of brands and help make each more self-sufficient. You’ll determine and implement best practices around all audience acquisition channels (think Twitter, Facebook, SEO, etc.). You’ll be the driving force behind the relentless optimization of existing products, as well as developing innovative testing and experimentation. You’re also going to be leading relationships with key vendors.
There’s also a heavy advertising component here. You’ll be developing audience research and producing new segmenting capabilities to make video experiences more valuable to advertisers. Data tools and strategy for ad capabilities? You’ll own that too. You’re also going to lead client-facing audience research by working closely with various stakeholders.
The cable television landscape is changing rapidly and no one has written the rules on what happens next with digital viewership and distribution. In this “learn as we go” landscape, this organization has grown to rely heavily insights and solutions driven by data analysis and business intelligence, which puts you at the center of the universe.
If you feel like your expertise and insights are being under-appreciated and underutilized in your current role, it’s time for you to take center stage and step into the spotlight.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.