The Hired Guns are seeking a Digital Campaign Manager to plan and execute digital marketing programs for a rapidly-scaling B2B SaaS AI platform focused on e-commerce optimization.
The Nitty Gritty
The backstory on the organization and why they need to hire you!
A recognized leader in end-to-end optimization and intelligence platforms for e-marketplaces is looking for a driven Digital Campaign Manager to implement and track B2B digital marketing plans. This is a strategic role that leans heavily on planning, organization, and execution. The Digital Campaign Manager will be responsible for running the programs that drive engagement while generating and nurturing demand for new prospects. Increasing top-of-funnel leads, monitoring and improving program performance, managing conversion rates throughout the marketing and sales funnels, and measuring ROI are key to this role. You’ll thrive in this job if you’re a natural collaborator with experience working across content, creative, and operations teams to align with business goals.
Why You?
How you’ll know if you’re a fit…
You have 5+ years’ experience working in digital marketing in the B2B space with an eye towards current trends and media. Your digital marketing toolkit includes programmatic display, AdWords, Bing Ads, LinkedIn, and industry publications. You’re well-versed in Google Analytics, Google Tag Manager, and Data Studio, and you’ve used these tools to track and report on important KPIs (impressions, clicks, conversions, organic vs. paid traffic) and overall channel performance.
Developing integrated demand-generation plans while managing day-to-day ad campaigns across multiple platforms is second nature to you. The media strategies you’ve managed have successfully targeted ABM audiences to drive lead generation and marketing pipeline growth. You can define KPIs, analyze metrics, continuously optimize digital campaigns, lead organic and paid search efforts, and develop A/B testing. If you have a background in e-commerce and experience with Marketo and Salesforce, those are huge pluses toward landing this role.
The Inside Skinny
Why you should quit your job right now and join this organization!
This is an opportunity to join a fast-scaling company creating, managing, marketing, and selling the technology shaping the future of e-marketplaces and e-commerce. They offer comprehensive healthcare and retirement benefits along with personalized care and tools for realizing your mental health and wellness goals. They have an unlimited time off (with manager approval) policy and a fun-loving, rewarding office culture.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
