We’re on the sharp lookout for a truly talented enterprise marketer — one who’s comfortable with sales development and marketing efforts for data-driven, SaaS-based software –to work in B2B Demand Generation/Acquisition Marketing with one of the most exciting companies active in the information and technology space today.
Nitty Gritty
The top of the funnel will be taken care of through the growth-hacking efforts of the marketing team and their various agencies and partners (paid search, social, etc.). Those leads will be scored and passed on to your middle-stage jurisdiction, at which point you’ll nurture them from interested-prospect status to hot-hot-hot. Among other quick-hit initiatives, you’ll be tasked with designing and executing carefully crafted Webinars to take qualified leads and move them into converted customers in no time flat. You’ll be called on to make website updates and enhancements (uploading new content, reporting on performance, doing keyword discovery and optimization). You’ll have social-media responsibilities such as managing an editorial calendar, analyzing the performance of posts, and implementing strategies to increase engagement. And there’ll be plenty of marketing automation work, including building out custom landing pages, emails and forms using Pardot; executing A/B testing; and optimizing copy and landing pages for paid channels.
While it’s most assuredly a fine thing if you’ve got a great head for strategy, this role will be all about execution: taking a well-established strategy and running with it. They need you to parachute in, get up to speed on the existing strategy and start crushing the parts of it that fall under your bailiwick. Like a driverless car, you’ll be expected to be autonomous. Honk! Honk!
Hired Gun Profile
You’ve been making great impressions in the digital marketing ranks for a couple years now, during which you’ve worked in an integral way on B2B lead-generation initiatives. You’ve used marketing automation programs and CMS systems, and you’ve been in charge of social media accounts. A lot of your work has been directly applicable to the part of the cycle we’ve been talking about here: fostering qualified leads and swishing them the rest of the way down the funnel to conversion (including via webinar). You’ve proven again and again that you can execute programs, and you’ve shown yourself to be a natural collaborator — especially when it comes to developing content, when you happily mix it up with colleagues in sales and in other parts of marketing to bring the freshest and most effective goods to the table. Folks who work with you on such initiatives find it refreshing to interact with someone who’s not afraid to ask questions, exudes enthusiasm, and is nimble enough to bring simultaneous projects to fruitful completion.
Inside Skinny
This is a freelance gig with an expectation of a 40-hour workweek, with at least a portion of that being on-site. Put it this way: If you and an identical version of you both applied, and you were more inclined than your clone to work onsite, you’d be in and your clone would be out.
Net Net
The company is white-hot, and the work is going to give you massive exposure to career-changing experiences and people. In short, it’s a brilliant opportunity to let your marketing light shine.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
