Ah, language. The essential building block of communication and expression. A human currency with which we relate to one another socially, emotionally, spiritually. It gave us Plato. Shakespeare. “Boys of Summer” by Don Henley. When we learn a second language, we are taking a fearless plunge into the rich and sacred culture of a society beyond our own. You now have the chance to be a part of this divine interrelation, and give people the gift of the spoken word. Our client, an international language lab, is looking for a digital marketer to drive customer growth.
Nitty Gritty
This Europe-based company is looking to expand the presence of their subscription-based app here in the US. We’re looking for a performance marketer who can drive customer growth and subscriptions through the classic digital channels: paid social, programmatic, etc. Working with a Sr. Digital Marketing Manager, and collaborating with product, design and development teams, you’ll help increase visibility on the App Store and Google Play. Our client is also interested in someone who can use display, paid social, and/or affiliate marketing to strengthen the brand, leveraging existing partnerships and forging new ones. Finally, they need someone who can drive performance metrics, figure out what’s working and do more of it.
Hired Guns Profile
The ideal gun for this job is a B2C digital performance marketer, with experience driving subscriptions, specifically with apps. We need someone who is well-versed in A/B testing on various elements, and knows how to use data to influence the conversion funnel. A jack of all trades isn’t what’s needed here. They’re looking specifically for someone who has mastered one or two disciplines of digital marketing, and is willing to grow into others. The right candidate is globally-minded, possibly multilingual and a fan of travel.
Inside Skinny
Our client has a crush on social video marketing. If you can show a real competency there, you’ll have a leg up on the competition.
Net-Net
Language is a gift, but sometimes we need a little coaxing. Be the shepherd that drives users to find a second language and experience new cultures.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
